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Kia Soul recognized by Texas Auto Writers Association as "Best Value" - VIDEO ENHANCED

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• Soul named to annual awards list chosen specifically by journalists

• Latest award adds to growing praise for Kia’s funky urban crossover

SEOUL - May 4, 2009: Kia Motors America (KMA) announced yesterday that the 2010 Kia Soul urban passenger vehicle has been named ‘Best Value’ in the Writer’s Choice Awards for the 2009 Texas Auto Writers Association (TAWA) Spring Challenge. One of only seven vehicles honored in this year’s list, Soul was chosen for its smart combination of attractive pricing, long list of accessories and standard safety features.

“Soul is just one of many all-new vehicles Kia Motors will be launching throughout the next year with a heavy focus on design and value,” said Michael Sprague, Vice President of Marketing, KMA. “We recognize the high-level of competition during these events and are pleased that members of TAWA appreciate Soul’s value, standard features and available accessories.”

Click PLAY to watch the Kia Soul "Vanilla" promo video (in Valencia, Spain)

Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. The Soul+ offers funky black cloth seats with “glowing” Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts, and the Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.

Click PLAY to watch the Kia Soul "Red" promo video

The TAWA Spring Challenge is held the last Monday of every April at the Texas Motor Speedway in Fort Worth, Texas. Members of the Texas-based media association have the opportunity to test drive sports cars, sedans, crossovers, roadsters, coupes, and vans in a controlled environment and evaluate each vehicle against others entered in the competition.