Best Western International and AAA Turn Back Time on One Family's Summer Road Trip
Sweepstakes offers families chance to win a weeklong vacation across North America
PHOENIX, May 4 -- Best Western International, the World's Largest Hotel Chain(R), and AAA are offering one family the chance to find out how road trips have changed during the last 60 years by giving away a weeklong summer trip. The "Retro to Now" road trip sweepstakes will turn back time this summer and send one family on the vacation of a lifetime - starting in the past and ending in present day.
Now through May 31, travelers are encouraged to log onto www.bestwestern.com/roadtrip to submit a picture of their family on a road trip or vacation. Ten finalists will be chosen from the submissions and posted to the Web site, where they will be available for the public to vote on. The photo with the most votes on June 12, 2009 will win the "Retro to Now" road trip prize.
"As a AAA Preferred Lodging Partner, Best Western caters to travelers hitting the road for their summer vacation, offering unparalleled convenience and value," said Dorothy Dowling, Best Western senior vice president of marketing and sales. "We are excited to offer to one family the chance to see how the road trip has evolved over the last 60 years and how both Best Western and AAA have evolved with it."
The "Retro to Now" road trip will start in "retro" style, complete with an old-school vehicle, paper maps and car games, as well as other familiar supplies of yesteryear. Mid-way through the trip, the vacationing family will fast-forward to "now" and be equipped with a modern vehicle, GPS device, DVD players and all the conveniences of modern day.
"AAA has a long heritage of helping travelers have safe and memorable vacations and we are pleased to partner with Best Western on this unique program," said Doug Bower, vice president, Travel & Financial Services with AAA. "We look forward to following the winning family and their experiences."
The grand prize winning family will receive a road trip for four, including airfare, transportation and accommodations, hitting some of North America's most popular landmarks.