Chrysler LLC Reports April 2009 U.S. Sales
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- Jeep(R) Wrangler sales increased seven percent year-over-year compared to April 2008
- Sales of the Dodge Challenger increased 11 percent compared to the previous month
- Chrysler Town & Country retail sales increased six percent compared to previous month
AUBURN HILLS, Mich., May 1 -- Chrysler LLC today reported April U.S. total sales of 76,682 units, representing a 48 percent decrease versus 2008. Total April sales include a fleet reduction of 66 percent year-over-year for the same period, as the Company continues to emphasize retail over fleet.
"The industry appears to have stabilized, as it's been fairly level for the past four months," said Jim Press, Vice Chairman and President, Chrysler LLC. "We know where the bottom is, and as the economy struggles to recover, vehicle sales should follow."
"Chrysler retail sales and share were well above expectations, which shows the real strength of our dealers and products in the marketplace in spite of a month filled with troubling headlines," said Press.
Press added, "This gives us reason for optimism as we begin working on our new alliance and restructuring plans."
April Sales Highlights
-- Jeep Wrangler continued its strong, upward sales trend, with April
sales up seven percent (9,336 units) year-over-year compared to April
2008
-- Sales of the 2009 Dodge Challenger were up 11 percent (2,619 units) in
April compared to March
-- Retail sales of the 2009 Chrysler Town & Country increased six percent
in April compared to March
-- The all-new 2009 Dodge Ram truck continues to capture the attention of
consumers and increase its market share; sales of the all-new 2009
Dodge Ram Quad Cab model increased 26 percent compared to March 2009
The Company finished the month with 336,913 units representing a 114 day supply. Inventory is down 20 percent compared with April 2008, when it totalled 422,353 units.
"By adding GMAC as our preferred lender for Chrysler dealer and consumer business, the foundation is being laid for a stronger, reborn car company," said Steven Landry, Executive Vice President, North American Sales and Marketing, Global Service and Parts - Chrysler LLC. "As a bank holding company with access to a variety of funding sources, GMAC offers the best long-term finance options for Chrysler dealers and customers."
May Incentives
Chrysler LLC will extend through May 4 the Employee Pricing Plus Plus program, which offers the employee price to all customers purchasing or leasing new 2009 Chrysler, Jeep or Dodge vehicles. Customers may also qualify for 0 percent financing for up to 48 months through Chase bank. In addition to the employee price, customers are eligible for cash discounts of up to $3,500 on 2009 model year vehicles. Also, there are great deals on any 2008 models in stock.
Chrysler LLC U.S. Sales Summary Thru April 2009
-----------------------------------------------
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
----- ------- ----- ------ ------- ----- ------
Sebring 1,320 5,376 -75% 6,956 35,787 -81%
300 2,946 5,771 -49% 12,703 30,723 -59%
Crossfire 32 193 -83% 177 655 -73%
PT Cruiser 1,414 5,807 -76% 6,212 21,411 -71%
Aspen 550 2,135 -74% 3,806 10,252 -63%
Pacifica 169 665 -75% 1,139 3,358 -66%
Town & Country 7,443 10,723 -31% 28,587 45,104 -37%
CHRYSLER
BRAND 13,874 30,670 -55% 59,580 147,290 -60%
-------- ------ ------ --- ------ ------- ---
Compass 712 2,804 -75% 3,859 13,204 -71%
Patriot 1,983 6,348 -69% 8,386 23,596 -64%
Wrangler 9,336 8,699 7% 34,786 30,513 14%
Liberty 3,301 6,642 -50% 15,275 29,689 -49%
Grand Cherokee 3,600 6,597 -45% 15,987 29,760 -46%
Commander 738 2,643 -72% 3,923 12,291 -68%
JEEP BRAND 19,670 33,733 -42% 82,216 139,053 -41%
---------- ------ ------ --- ------ ------- ---
Caliber 2,544 8,825 -71% 10,778 40,156 -73%
Avenger 1,365 5,666 -76% 9,918 30,912 -68%
Charger 4,703 13,021 -64% 21,890 40,039 -45%
Challenger 2,619 0 0% 11,018 0 0%
Viper 29 117 -75% 245 389 -37%
Magnum 5 433 -99% 77 5,787 -99%
Dakota 878 2,564 -66% 5,235 11,331 -54%
Ram P/U 17,903 24,206 -26% 64,522 93,068 -31%
Journey 4,436 6,667 -33% 18,130 10,049 80%
Caravan 6,687 14,665 -54% 30,267 47,936 -37%
Durango 331 2,568 -87% 1,862 11,826 -84%
Nitro 1,351 3,299 -59% 6,569 18,654 -65%
Sprinter 287 1,317 -78% 1,583 5,132 -69%
DODGE BRAND 43,138 83,348 -48% 182,094 315,279 -42%
----------- ------ ------ --- ------- ------- ---
TOTAL
CHRYSLER
LLC 76,682 147,751 -48% 323,890 601,622 -46%
TOTAL CAR 15,563 39,564 -61% 73,764 185,165 -60%
TOTAL
TRUCK 61,119 108,187 -44% 250,126 416,457 -40%
------ ------ ------- --- ------- ------- ---
Selling Days 26 26 101 102
------------ ------ ------- --- ------- ------- ---
Global Sales Reporting & Analysis
May 1, 2009
For more information, please visit the Chrysler media site at
http://www.media.chrysler.com.
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