Ford Gains Retail Share as Fusion Sets Sales Record
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- SEE ALSO: Ford Specs, Reviews and Comparisons-Ford Buyers Guide
- SEE ALSO: Lincoln Specs, Reviews and Comparisons-Lincoln Buyers Guide
- SEE ALSO: Mercury Specs, Reviews and Comparisons-Mercury Buyers Guide
- SEE ALSO: Volvo Specs, Reviews and Comparisons-Volvo Buyers Guide
DEARBORN, Mich., May 1, 2009; New, fuel-efficient products and quality on par with the best in the industry helped Ford increase retail market share in April - the sixth time in the last seven months that Ford's share of the retail market was higher than a year ago.
In April, the Ford Fusion paced the share performance. Fusion sales totaled 18,321, a record for any month. April was the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid version, and April is believed to be the first month that Fusion was among the top three-selling mid-size sedans. Recent independent studies rate Fusion and the Mercury Milan - the most fuel-efficient mid-size sedans in America - as having the best predicted reliability among all mid-size sedans.
"We continue to operate in a very challenging economic and competitive environment," said Ken Czubay, Ford vice president, Sales and Marketing. "Especially given this external environment, we're very encouraged by the consumer response to our new mid-size sedans."
"Sales of the 2010 Ford Fusion, Mercury Milan, Lincoln MKZ and hybrid versions exceeded our plan and customers also are equipping our new products with levels of content and features that are higher than we expected," he added. "This suggests consumers view our high-quality, fuel-efficient new products as offering outstanding value."
The new Fusion Hybrid is one of four hybrid models offered by Ford. Hybrid models also are offered in the Mercury Milan mid-size sedan and the Ford Escape and Mercury Mariner small utility vehicles. All Ford hybrid models are the most fuel-efficient vehicles in their class, and the Ford Escape and Ford Fusion recently were named to Kelley Blue Book's list of Top 10 Green Cars. In April, combined sales of all hybrid models totaled 2,299, up 21 percent versus a year ago.
Other new Ford products contributed to the retail share performance, including the new F-150 pickup, America's best-selling vehicle, and Ford Flex, the distinctively styled crossover utility that had its best sales month ever (3,190).
Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through June 1, Ford is offering consumers additional reasons to "Drive one."
The Ford Advantage Plan offers payment protection up to 12 months for up to $700 per month on any new Ford, Lincoln or Mercury vehicle if a customer loses his or her job. Plus, 0 percent financing from Ford Motor Credit is available on select vehicles.
On Tuesday, April 28, Ford launched a community engagement phase of the Ford Advantage Plan. Through June 1, Ford will donate $20 to Susan G. Komen for the Cure for every test drive taken at a participating Ford, Lincoln and Mercury dealership to Komen - up to $1 million. That amount could grow even higher as more than a thousand dealers around the country are joining in to match the company's donation. During the past 15 years, Ford has contributed more than $100 million to the fight against breast cancer.
Ford, Lincoln and Mercury sales totaled 129,898, down 31 percent compared with April 2008. Retail sales were down 32 percent compared with a year ago and fleet sales were down 30 percent.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company , a global automotive industry leader based in Dearborn, Mich. manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
FORD MOTOR COMPANY APRIL 2009 U.S. SALES
----------------------------------------
April Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 116,263 165,997 -30.0 389,497 649,814 -40.1
Lincoln 5,973 10,340 -42.2 25,007 38,811 -35.6
Mercury 7,662 12,910 -40.7 27,141 47,345 -42.7
----- ------ ------ ------
Total Ford, Lincoln
and Mercury 129,898 189,247 -31.4 441,645 735,970 -40.0
Volvo 4,503 7,138 -36.9 17,127 31,942 -46.4
----- ----- ------ ------
Total Ford Motor
Company 134,401 196,385 -31.6 458,772 767,912 -40.3
Ford, Lincoln and
Mercury Sales By Type
Cars 52,463 73,654 -28.8 162,315 249,794 -35.0
Crossover Utility
Vehicles 28,955 34,123 -15.1 98,290 140,054 -29.8
Sport Utility Vehicles 5,944 15,183 -60.9 24,298 70,607 -65.6
Trucks and Vans 42,536 66,287 -35.8 156,742 275,515 -43.1
------ ------ ------- -------
Total Trucks 77,435 115,593 -33.0 279,330 486,176 -42.5
------ ------- ------- -------
Total Vehicles 129,898 189,247 -31.4 441,645 735,970 -40.0
FORD BRAND APRIL 2009 U.S. SALES
--------------------------------
April Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown Victoria 2,541 5,339 -52.4 10,875 18,286 -40.5
Taurus 3,097 5,240 -40.9 11,850 21,117 -43.9
Fusion 18,321 15,059 21.7 46,799 55,109 -15.1
Focus 11,691 23,850 -51.0 41,747 72,920 -42.7
Mustang 7,699 10,050 -23.4 17,344 34,527 -49.8
----- ------ ------ ------
Ford Cars 43,349 59,538 -27.2 128,615 201,959 -36.3
Flex 3,190 0 NA 10,972 0 NA
Edge 7,628 10,333 -26.2 23,949 46,367 -48.3
Escape 13,596 15,399 -11.7 44,626 59,299 -24.7
Taurus X 795 2,261 -64.8 3,982 9,758 -59.2
--- ----- ----- -----
Ford Crossover
Utility Vehicles 25,209 27,993 -9.9 83,529 115,424 -27.6
Expedition 1,455 5,208 -72.1 6,944 23,434 -70.4
Explorer 3,723 7,356 -49.4 13,800 34,994 -60.6
----- ----- ------ ------
Ford Sport Utility
Vehicles 5,178 12,564 -58.8 20,744 58,428 -64.5
F-Series 28,757 44,813 -35.8 110,336 192,951 -42.8
Ranger 4,535 7,585 -40.2 15,824 29,182 -45.8
Econoline/Club Wagon 8,813 12,784 -31.1 28,849 49,196 -41.4
Low Cab Forward 45 102 -55.9 95 325 -70.8
Heavy Trucks 377 618 -39.0 1,505 2,349 -35.9
--- --- ----- -----
Ford Trucks and Vans 42,527 65,902 -35.5 156,609 274,003 -42.8
------ ------ ------- -------
Ford Brand 116,263 165,997 -30.0 389,497 649,814 -40.1
LINCOLN BRAND APRIL 2009 U.S. SALES
-----------------------------------
April Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,178 0 NA 5,775 0 NA
MKZ 1,995 3,268 -39.0 6,706 13,012 -48.5
Town Car 682 1,976 -65.5 3,136 5,412 -42.1
MKX 1,748 3,038 -42.5 7,524 12,370 -39.2
Navigator 361 1,673 -78.4 1,733 6,505 -73.4
Mark LT 9 385 -97.7 133 1,512 -91.2
--- --- --- -----
Lincoln Brand 5,973 10,340 -42.2 25,007 38,811 -35.6
MERCURY BRAND APRIL 2009 U.S. SALES
-----------------------------------
April Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand Marquis 1,829 3,201 -42.9 6,661 11,106 -40.0
Sable 1,158 1,862 -37.8 3,852 5,619 -31.4
Milan 2,272 3,809 -40.4 7,570 12,686 -40.3
Mariner 1,998 3,092 -35.4 7,237 12,260 -41.0
Mountaineer 405 946 -57.2 1,821 5,674 -67.9
--- --- ----- -----
Mercury Brand 7,662 12,910 -40.7 27,141 47,345 -42.7
VOLVO BRAND APRIL 2009 U.S. SALES
---------------------------------
April Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 573 1,317 -56.5 2,359 5,294 -55.4
V50 108 129 -16.3 481 621 -22.5
S60 246 771 -68.1 1,793 5,037 -64.4
S80 681 988 -31.1 2,603 4,752 -45.2
V70 200 229 -12.7 675 873 -22.7
XC60 723 0 NA 1,599 0 NA
XC70 377 773 -51.2 1,791 3,685 -51.4
XC90 799 1,891 -57.7 2,885 8,078 -64.3
C70 454 703 -35.4 1,707 2,203 -22.5
C30 342 337 1.5 1,234 1,399 -11.8
--- --- ----- -----
Volvo Brand 4,503 7,138 -36.9 17,127 31,942 -46.4
