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Mini Fresh Up Collection - Style For The Sun.


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MUNICH, GERMANY – May 5, 2009: Bring on the summer! The new MINI Fresh Up collection features a wide range of materials and accessories to ensure that you have the perfect outfit for the warmth and sun. Devotees of good taste will find all they require for anything from an urban stroll through the city to a refreshing trip into the countryside. This stylish collection offers cool graphics, sporty and functional styles, logo basics and much more besides.

Fresh Fashion Highlights
Striking prints are seriously cool this summer. Among the highlights for men is the casual Arts & Letters Tee with round neckline and punchy print on the front. The use of colours brings out the message “Life is more interesting with a few twists and turns” to great effect. This very clear statement also fronts the Ladies’ Highlight Dress, with crystals giving the print an extra lustre. The sporty sleeveless dress catches the eye with its large stand-up collar and practical hem drawstring. The Men’s Stripy Fashion Shirt and Ladies’ Stripy Fashion Blouse are all about delivering that rock star feeling. Both styles are cut to emphasise the contours of the body, and feature grey and white stripes and a classic collar. The distinctive “Tattoo” print on the back lend them the requisite rock’n’roll flavour. The Ladies’ Hooded Tee, meanwhile, takes a sexy route with its draped neckline and large hood. The stylised “Girls” silhouette on the front makes the pink T-shirt a real eye-catcher.

Accessories for the asphalt
The Ladies’ Convertible Bandana allows the modern girl on the move to glide through the sunny season without messing up her hair – but with a lot of style. This headscarf can be worn on either side (simple white or powerful pink) to suit your outfit. The three new additions to the MINI Eyewear collection will round off your outfit perfectly. The DUBLIN and VIENNA sunglasses, for example, provide an understated retro look. And let us not forget your feet. The white unisex sports shoe THE OTHER TIGER, created in cooperation with the Japanese experts at Onitsuka Tiger, makes the ideal companion this summer.

In addition to the Fresh Up Highlights, the MINI Lifestyle Collection also includes a host of other outfits and accessories. The complete collection can be found on the Internet at shop.bmwgroup.com.