"Ghost" Is New Name For Rolls-Royce RR4
by Marty Bernstein
The Auto Channel
Tom Purves, president and CEO of Rolls-Royce Motor Cars announced the return of a historic name to what has been officially called, in ascending order the 200EX, then RR 4 and now the Rolls-Royce Ghost at the beginning of the 2009 Shanghai Auto Show.
Without quoting Shakespeare’s line from Romeo and Juliet, “What’s in a name,” Purves did refer to the heritage of the Ghost’s nom de moteur vehicule when he said, “Ghost is one of the most revered names in the automotive industry evoking images of adventure and technical innovation.”
And somewhat surprisingly, given the worldwide economic crisis, there will be more Ghosts to in the Rolls-Royce world, when Purves said, “This car will be the first in a new generation of models to carry this evocative name will give us two pinnacle product lines – Phantom and Ghost.”
Recently I attend a media preview of the Ghost in New York City where it was much easier to thoroughly check-out the smaller luxury car introduced at the Geneva Motorshow and chat with the head designer, Ian Cameron.
The Ghost is smaller than its big brother Phantom sedan and German cousin, the BMW 7-Series. Consider it a daily driver for those who like to drive rather than be driven.
Cameron said his intention his brief was to re-deﬁne luxury motoring in the modern age. “Our designers and engineers have created a modern, lithe and dynamic Rolls-Royce that bears all the hallmarks of the great cars that have gone before it: effortless performance, unparalleled reﬁnement, exquisite quality and conﬁdent design.”
The Rolls-Royce Silver Ghost will be built on a dedicated production line at the company’s distinctive Goodwood venue, but will share pairnt, wood and leather workshops with the Phantom models.
Bonus Info: The Ghost Name
1909 Rolls Royce Silver Ghost. The Silver Ghost was first shown at the London Motor Show at Olympia in 1906. The car got its name from Claude Johnson, managing director of the company, who had the car entirely painted and plated in silver. The 'Ghost' part of the name derived from the car's remarkable quietness. The car was extremely popular, and demand outstripped supply. Silver
Ghosts continued to be made until 1926, with about 8000 produced in total, including 1,703 which were made in Springfield, Massachusetts.