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New Car Show CHROME Debuts Saturday 25 April in Australia


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AUTO CENTRAL – April 23, 2009: The best-looking cars on the road today are the OLD ones!

Apart from style, durability and an uncanny ability to draw the eye, they have one thing in common - chrome!

Chrome is a new Channel 7 series dedicated to the classic cars of the chrome era (1940s-1980s) and the equally fascinating range of people who drive, restore, collect or just salivate over them.

Presented by female auto pioneer Juliet Potter of www.autochic.com.au and backed by a team of Shannons experts, each week Chrome follows the story of a car and its owner going to auction, spliced with visits to unique Australian car events, and peeks at some incredible private collections.

Giving Top Gear a run for its money, Chrome drives some of the world's most coveted cars, think a spectacular 1959 Chevrolet Impala and a 1934 Ford Victoria as seen in the classic movie Bonnie and Clyde; explores the diversity of tastes at car meets such as Cruisin Main Street in Mornington, VIC, and covers one of the world's most popular car events - the Phillip Island Classic.

Along the way, the viewer gets an inkling of why so many people spend most of their spare time and money tinkering away in the garage for the chance to turn heads on their 'special Sunday drive'.

The first series of Chrome begins Saturday 25 April at 1.30pm and ongoing episodes will air each Saturday afternoon on Channel 7 for six weeks.