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New Online Resource,, Directs Enthusiasts to Local Performance Parts Stores

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Palm Desert, April 22, 2009: FINDFASTPARTS, a new website dedicated to helping automotive enthusiasts find local retailers of performance parts, offers a solution to consumers who prefer to purchase performance parts face-to-face with a knowledgeable expert. According to Nielsen data, in the past six months 35 million consumers purchased auto parts. Despite the fact that 51 percent of these consumers researched and shopped online, only 23 percent actually purchased online. A resounding 77 percent of these consumers purchased their auto parts over the counter from a local retailer.

FINDFASTPARTShelps consumers immediately find the retailers, speed shops, or installers in their area that specialize in the brands they want. The experienced personnel at these reputable businesses can offer them the expert advice they need to make the correct choices and walk out with the right part the first time. For example, an expert counterperson can offer advice on what wheel/tire combination will work best on their vehicle, show them how the product would look in advance of the purchase, and then handle the mounting, balancing, and installation for a timely one-stop shopping experience.

Easily navigated, FINDFASTPARTS utilizes a very simple search feature. Consumers use drop-down menus to select the brand they want, if desired, and then specify the type of reseller they prefer. Then they just enter their zip code to find three, five, or ten retailers who can serve their needs. All contact information, a brief description, and distance are listed for each business. Founded by the Performance Warehouse Association (PWA), an organization made up of automotive aftermarket parts manufacturers, distributors and retailers, the new website offers a thorough and complete product brand listing and accurate contact information for the reputable retailers listed.

Whether the product sought is for a muscle car, street rod, sport compact car, race car, truck or SUV, FINDFASTPARTS can quickly and easily assist consumers in finding an experienced local source for the parts they want now.