International Female Ride Day - May 1
FOR IMMEDIATE RELEASE
International Female Ride Day: A Planetary Event
Wednesday, April 22nd, 2009 (Toronto, Canada) - Women motorcyclists from
all around the world are getting ready to participate in the third
International Female Ride Day, occurring this year on May 1st. This
event is now a not-to-be-missed day to celebrate the passion shared by
enthusiasts, not only from Canada, but also from United States, Israel,
Australia, France, Poland, Italy and more.
"It's really quite uncomplicated to be part of the event, because women
are invited to simply be on their motorcycles or scooters on the first
of May - JUST RIDE!" says Vicki Gray, campaign founder and Director of
MOTORESS. "There's a real camaraderie among women and a real pride to
participate in this one day event, dedicated entirely to women riders.
The day has become a terrific incentive for women's rider clubs and
friends to get together and celebrate their common interest in the
activity. In some localities, International Female Ride Day signifies
the kick-off to riding season."
For Vicki, it's clear that the enormous success of this day comes from
the fact that it is up to each woman to decide how she wants to
participate and every women who does participate has a role - she's an
example of what motorcycling can be in a woman's life. Adding to the
success is the support received by the motorcycling industry-at all
levels. Since its introduction in 2007, International Female Ride Day
"fever" has caught on with such a force that, for this third edition,
women from Poland, Israel and Italy are counting themselves in,
contributing to the campaign on May 1st in their country.
A recently formed women's rider club in Israel will ride through the
streets of Tel Aviv. After the ride, the club has planned a big market
where manufacturers feature gear and products for women. It is the first
time in history that a women's motorcyclist club exists in Israel.
"International Female Ride Day has become an event that helps promote
awareness for women and motorcycling in their own culture," says Vicki.
"With the synchronisation of this campaign all around the world, it
means the same thing happens in countries such as France, Canada, United
States, Italy and even Israel!"
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With the success of this event comes along a lot of challenges for the
founder, Vicki Gray. "You realize you've created something women riders
identify with, that speaks to their hearts when you view first hand its
success in such a short time - and when the promotional material needs
to be translated into Polish or Italian! We've always provided
information in French, as you can imagine, what with Canada being
bilingual," says Vicki. "We're still a small team at MOTORESS, but
that's never limited us to the huge intentions we have for women riders
and the manner by which we bring motorcycling front and centre in the
lives of women," she adds.
This year, each participant can directly upload her ride day photos onto
MOTORESS.com. Each year, participants were invited to send in their
pictures, but due to the increased numbers in 2008, MOTORESS could not
post them all. With the instant upload option, MOTORESS will have the
ability to include everyone.
INTERNATIONAL FEMALE RIDE DAY is supported by AFMQ (ASSOCIATION DES
FEMMES MOTORCYCLISTES DU QUEBEC); ARAI; BMW; BUELL; CSC-GEARING UP
(CANADA SAFETY COUNCIL); CMA (CANADIAN MOTORCYCLE ASSOCIATION); DUCATI;
HARLEY-DAVIDSON; HONDA; HYOSUNG; J.D. SMITH INSURANCES; KAWASAKI;
KTM; KYMCO; MCC WOMEN'S RIDER COUNCIL (MCC/WRC); MOTORCYCLE MOJO; ON
THE FRINGE LEATHER; PEUGEOT; SUZUKI; SYM; YAMAHA; WOMEN'S CUP
MOTORESS is an internationally enjoyed motorcycling community for women.
A lifestyle brand headquartered in Toronto, Canada, with a unique and
well visited online presence "connecting women with motorcycling"
engaging readers with the passion they seek in every aspect of their
MOTORESS.com includes topics covering the broadest range of subjects -
news, gearstyle, technique, know-how, beauty, health, inspiration and
more - all relative to living the lifestyle of motorcycling.
MOTORESS continues to build the most feminine, friendly, vibrant
motorcycle community for women; entertaining an audience of over a
quarter million monthly unique visitors.
For more information visit:
facebook International Female Ride Day Group:
facebook International Female Ride Day Event:
For more information and interviews, please contact:
DS Publicity Group/Public Relations
Tel: (416) 691-3033
Fax: (416) 691-3133
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