Kia Increases Prices Due to Exchange Rate

SURREY, UNITED KINGDOM – March 25, 2009: In response to the weakness of the pound on international currency exchanges, Kia Motors (UK) has announced plans for a minimal price increase effective from April 1.

The increase of approximately three per cent will apply across the Kia range with the exception of the recently launched Soul and Magentis models.

Paul Philpott, Managing Director Kia Motors (UK) Limited; “We have held off on an increase for as long as possible and did not make any pricing changes during the first quarter. The increase we are making now will be kept to an absolute minimum and still maintains Kia’s competitive position in the market.

“This has come about purely as a response to the weakness of the pound, and strength of the Euro and Dollar which have impacted on Kia Motors (UK) Limited and the whole industry in recent months.”