Nissan Launches Innovative New Digital Platform

SUNDERLAND, UNITED KINGDOM – March 24, 2009: Nissan’s constant drive for innovation in every aspect of its business has led to the creation of something unique. A new global digital platform that is breaking new ground in the way markets are reached and relationships built.

Nissan.co.uk looks and performs like nothing else; it is part of a vision encompassing a pan-European, and eventually global, business development programme that will be rolled out in 26 different languages.

Nissan has always understood that car consideration, ownership and purchase are both deeply rational and emotional decisions. Therefore, in order to connect with the market, an innovative new way of communication needed to be developed; one that would allow visitors to explore, discover and connect with the brand and the range in a new, unexpected and exciting way.

In order to meet these unique demands a new, scalable, modular, intelligent hub of six different worlds was digitally created. In turn, each of these worlds represents a different range and every one has its own personality and characteristics where visitors can explore, finding out more via rich interactive content (from HD and rich media video to 3D and interactive demos).

This engagement works to transform users into ‘leads’ by encouraging data capture, brochure distribution, and test drive requests. Using original, innovative content viral techniques will enhance dialogue with customers and encourage brand loyalty.

Nissan.co.uk presents the brand and the range in a diverse and unexpected way. A new tone of voice and bold creative thinking melt into cutting-edge technology, and work together seamlessly to create an amusing, powerful, efficient experience.