Kia Motors to equip ADAC motoring safety centers with training vehicles

NEWS
FOR IMMEDIATE RELEASE

CONTACT: Michael Choo (  mjc@kia.co.kr),
International Communications Manager, Kia Motors Corporation, Tel:
+82-2-3464-5663

Kia Motors to equip ADAC motoring safety centers with training vehicles

-         Kia to provide 200 cars for ADAC motoring safety training courses 

 

(SEOUL) March 10, 2009 -- Kia Motors Corporation and ADAC (Allgemeiner
Deutscher Automobil-Club e.V.) yesterday announced the details of an
agreement that will allow Kia to exclusively supply training vehicles for
use by motoring safety centers operated by ADAC.  The ADAC is Germany and
Europe's largest automobile club with some 16 million members.  Effective
April 1, 2009, Kia Motors will become the ADAC's 'Main Partner for Motoring
Safety Training.'  Under the terms of the agreement, Kia will provide the
automobile club with 200 cars which will be used by motoring safety training
course participants and ADAC trainers as practice cars.  This agreement will
initially run for one year, but both parties have expressed an interest in a
long-term cooperative relationship. 

 

"We look forward with great pleasure to this cooperation.  The ADAC is a
strong partner and it stands for the same values that are central to our
brand," said Jang-Won Sohn, President of Kia Motors Deutschland, at the
signing ceremony.  "Kia puts the highest priority on safety and
dependability, and this will be demonstrated by including our cars in the
ADAC motoring safety training courses.  It also gives motorists the
opportunity to discover the Kia brand and experience the motoring pleasure
and outstanding safety of our cars."  

 

ADAC's Vice President of Motoring, Ulrich Klaus Becker, said, "I am
delighted that the ADAC has found a dependable partner in Kia, which in the
future will be helping us with our motoring safety training work.  The new
fleet will ensure that ADAC training courses are both fun and safe." 

 

Kia Motors' cars have established a strong reputation for their
comprehensive safety features.  The best example in Europe is the brand's
top selling cee'd hatchback.  The basic entry level LX model is equipped
with six airbags, seat belt pretensioners, seat belt load limiters,
electronic stability programme (ESP) and a brake assist system.  The cee'd
boasts superb construction and build quality, as evidenced by its 5-Star
Euro NCAP rating, making it one of the safest cars in its category.  The
cee'd family of vehicles is produced in the Slovakian town of Zilina, where
the compact SUV Sportage for European markets is also manufactured.  Due to
exceptionally high quality production standards, Kia offers a 7-year
warranty on all models produced in Zilina. 

 

Photo caption: President of Kia Motors Deutschland, Jang-Won Sohn (left),
and ADAC Vice President of Motoring, Ulrich Klaus Becker (right), shake
hands to commemorate the signing of an agreement on March 9, 2009 for Kia to
supply ADAC with 200 training vehicles.

 

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Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the
young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of
motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to
become one of the world's premier automotive brands. Nearly 1.5 million
vehicles a year are produced in 13 manufacturing and assembly operations in
eight countries which are then sold and serviced through a network of
distributors and dealers covering 172 countries. Kia today has over 40,000
employees worldwide and annual revenues of over US$14.5 billion. It is the
major sponsor of the Australian Open and an official automotive partner of
FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP
partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to
Surprise" -- represents the company's global commitment to surpassing
customer expectations through continuous automotive innovation.