An Open Letter To Auto Marketing Executives

Your Excess Inventory

If your advertising agency is not recommending that your company advertise on TheAutoChannel.com, have a heart to heart conversation with them, they are not helping you improve your business.

Louisville KY March 5, 2009; In February 2009 millions of potential car buyers went on Google, Yahoo and other major search engines, to help them sort through billions of web pages and lead them to web sites where they could find new vehicle information ...

And more than 750,000 car shoppers were directed to TheAutoChannel.com where they found the exact articles, data, reviews, videos, and other automotive content they were looking for.

In February 2009, at the same time that a million new cars sat on excess inventory lots, over 750,000 potential vehicle buyers were visiting TheAutoChannel.com and reading, listening and watching the automotive editorial content that they hoped would help them decide which vehicle to consider for purchase.

In these difficult times stop wasting your company treasury by advertising on/in broad big reach non-targeted media...today it is necessary and prudent to market new vehicles to in-market shoppers, the low hanging fruit...not doing it is counter productive to good business practices.

The Auto Channel can place your message in the eyes and minds of 750,000 auto shoppers beginning today. Don't let your lack of ad budget be a consideration, advertising on The Auto Channel is priced so low that even a car company can afford it…and if you don’t have the cash we will trade access to our audience for your unsold vehicles.

Bob Gordon President and Co-publisher
The Auto Channel, LLC
http://www.theautochannel.com
bgordon@theautochannel.com