Unique Online Campaign Promotes New Fiat Qubo in UK

LONDON, 5 March, 2009 - International singer/songwriter, James Morrison, has pledged his support for a unique, online-only marketing event, designed to promote the new Fiat Qubo.

The web campaign, starting today, highlights Fiat’s new mini-MPV in a number of innovative ways, including:

showcasing a stylish promotional video of the vehicle,

testimonial video of Qubo’s enthusiastic owners,LI>Qubo information pages,

links to the fiat.co.uk Qubo landing page and configurator,

invitation to test-drive with Legoland passes promotion.

The site will feature James Morrison’s introduction video promoting Fiat Qubo, his never released videos and exclusive performances, plus free downloads for those registering on the site.

Additionally, event competition prizes will consist of signed James Morrison merchandise, tickets to his UK tour, free music downloads and much more. There is also a chance to win a Qubo for a year as a grand prize.

To further expand Fiat’s presence online, MSN, the number one UK portal, has ensured home page take-over in its Motoring, Lifestyle and Music sites for the duration of the day.

The Qubo special micro site will remain open until the end of March, thus ensuring a strong Fiat presence. The event will be hosted at specials.uk.msn.com/fiat-qubo 8pm on 5 March.

The Test drive promotion will run until the end of March to ensure continuation of the activity for this peak sales month. Fiat will follow up every registered interest by email. The competition will also continue, and in addition to the aforementioned prizes, there will be a chance to win special tickets to a James Morrison concert in May/June.

“The Fiat Qubo online event will feature in customers’ own homes, but with all the benefits of a real event, including music performances, testimonials, and goody bags to be ‘taken home’, says Elena Bernardelli, marketing director Fiat UK. “This is an amazing opportunity for us and our dealers to showcase our dedication to break the barriers, and lead by using a digital platform to promote our fantastic products like never before.”

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