Toyota Presents Three Visions For 21st Century Motoring
MELBOURNE, Australia - February 23, 2009: Australian motorists have been given a glimpse of the future of motoring with today's unveiling of three hybrid vehicles by Toyota.
The vehicles - the first of which will go on sale in Australia as early as July - emphatically confirm Toyota's long-term commitment to producing hybrid vehicles that deliver superior fuel economy and ultra-low emissions.
Powered by Toyota's proven Hybrid Synergy Drive technology, they are the first vehicles to be unveiled for this week's Melbourne International Motor Show.
Toyota is showcasing the all-new third-generation Prius (to be launched in Australia in less than five months), a dramatic locally styled Hybrid Camry Concept Vehicle, and the futuristic 1/X (pronounced one-Xth) show car.
The company's senior executive director sales and marketing David Buttner said the vehicles reveal Toyota's determination to make sustainable mobility a reality.
"The three Toyota hybrid cars unveiled today contain ground-breaking technologies and highlight innovative possibilities for the future of motoring," Mr Buttner said.
"The Hybrid Camry Concept Vehicle was conceived and produced in-house by Toyota Style Australia.
"It is a strong pointer to the hybrid Camry we will manufacture right here in Australia from early next year.
"Its startling paintwork, dramatic lines and sporty appearance definitely convey the passion in our company to produce Australia's first hybrid car."
Mr Buttner said all-new third-generation Prius is the culmination of experience gained by Toyota from selling more than 1.2 million Prius globally over more than a decade.
"The third-generation Prius is a quantum leap in technology that includes a remarkable double: improved performance while using less fuel," he said.
The distinctive 1/X represents a vision for hybrid motoring in the future.
"The 1/X concept is a vehicle that completely redefines what it means to be environmentally considerate.
"The name says it all: a car that weighs a fraction of others in its class today - and uses a fraction of the fuel," he said.
The hybrid vehicles are joined on the Toyota stand by two wild-looking custom cars - a Yaris hatch and a RAV4 SUV - and 12 production vehicles.
Toyota concept vehicles at the Melbourne International Motor Show:
1. Hybrid Camry Concept Vehicle - a pointer to local hybrid manufacturing
2. All-new Prius - the third generation with more power while using less fuel
3. 1/X - a redefinition of "environmentally considerate"
Modified Toyota vehicles at the show:
Toyota production vehicles at the show: