The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

FirstLook Signs Agreement to Integrate Polk Vehicle Statistics into 360 Degree Retail Performance System


Sophisticated Market Intelligence Provides Ability to Pinpoint Dealer Stocking Needs

CHICAGO - January 25, 2009: FirstLook, the pioneer in automotive retail performance software solutions, today announced the integration of Polk's comprehensive automotive vehicle statistics into their 360 Degree Retail Performance System. FirstLook's Market Performers, powered by Polk, is the only offering of its kind in the retail performance space.

Under the terms of the agreement, FirstLook's Market Performers will enable customers to pinpoint or micro-target areas where sales are strong and identify areas that need more attention based on specific ZIP codes. With this data in hand, dealers will be better enabled to plan and stock the right inventory levels at all times and take advantage of market conditions.

"By incorporating Polk's vehicle statistics into our system, we are making it easy for dealers to understand what cars are hot in their market," said Pat Ryan, CEO of FirstLook. "The Polk data provides our customers with the ability to micro-target by ZIP code, pinpointing exactly which cars are selling in their specific market, giving them a tremendous advantage."

Polk offers a complete statistical view of all vehicle transactions in a designated dealer area, thereby allowing FirstLook customers to maximize their inventory management for optimal stocking and inventory turns.

FirstLook Market Performers, powered by Polk, is available to all FirstLook customers. The product will debut at the 2009 NADA conference in New Orleans, Louisiana on January 24-27.