ThriftyCarSales.com Adds New Features, Achieves Major Growth

TULSA, Okla., January 24, 2009: Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc. , continues to blaze new trails with its ThriftyCarSales.com website, adding features that have resulted in significant increases in traffic for the national network of franchised used car dealerships.

In 2008, ThriftyCarSales.com beat its own "personal best," with 7.8 million page views and nearly 2,000 unique visitors per day, an increase in visitors of 166 percent from a year ago with the implementation of a new site by vendor CarTHINK. Much of the increased traffic is attributed to a more open architecture that has allowed "spidering" and improvements to the company's search engine optimization efforts. The average visitor stays about 8.5 minutes on the site.

"These are especially good numbers when you consider our site is pretty much a 'one-click' process when consumers are shopping for a vehicle," said Lee Goldey, Director, Operations, Marketing and Advertising for Thrifty Car Sales. "We are adding new features that get consumers even closer to the cars they are considering purchasing, so I anticipate our numbers will continue to grow exponentially on ThriftyCarSales.com."

Among the latest features on ThriftyCarSales.com are:

  --  "Specials" pages:  Dealers have the opportunity to showcase local
      Internet specials on vehicles of their choosing and are featured
      prominently on their local pages.  The selection varies greatly and
      changes frequently.  Dealers are required to change specials a minimum
      of every 14 days or less.

  --  Expanded Inventory pages:  On vehicle inventory pages, dealers now
      have the capability to display video and slideshows of vehicles; many
      use the "movie gallery" feature so consumers can better experience the
      vehicle they will be purchasing.  "It's the next-best thing to seeing
      it in person," said Goldey.

  --  eBay indicator:  Vehicles that are listed concurrently on eBay are
      marked with an identifier if consumers would like to take a shot at
      purchasing the vehicle at a potentially lower price using eBay's
      popular online auction format.

  --  "Wipeout" video advertising campaign:  Thrifty Car Sale's ad campaign
      is a focus on the site's home page, underscoring the company's value
      message:  "Wipe out high prices, wipe out high payments, wipe out high
      pressure . . . Be Smart, Buy Thrifty!"  Dealers also have the option
      to display national or local TV ads on their location pages on
       THRIFTY CAR SALES.

ThriftyCarSales.com continues to evolve with the guidance of CarTHINK, LLC, a privately-held company that provides full-service Internet marketing, software and services to hundreds of franchise and independent dealers across the country. CarTHINK is a data partner with Reynolds & Reynolds, an eBay Motors/eBay Local certified solutions provider and has data distribution agreements with hundreds of online classified destinations such as Autotrader.com and Cars.com. For more information on CarTHINK, visit CARTHINK.