Motor Trend Announces new Certified Pre-Owned Vehicle Program
LOS ANGELES January 14, 2009: MOTOR TREND® (www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc. , today announces the “MOTOR TREND CERTIFIED ADVANTAGE Powered by EASYCARE” program. This program for Pre-Owned Vehicles offers consumers an opportunity to purchase used vehicles that have been thoroughly inspected, repaired, and guaranteed.
“MOTOR TREND CERTIFIED ADVANTAGE is the first Certified Vehicle program to be specifically developed to deliver a superior consumer experience from purchase through ownership,” says Larry Dorfman, CEO of EasyCare. In addition to industry-leading pre-sale inspections, processes, and warranties, every MOTOR TREND CERTIFIED ADVANTAGE vehicle comes standard with EasyCare benefits like Paintless Dent Removal Coverage, Key and Key Fob Replacement Coverage, and 24/7 Concierge Service, all designed to make the vehicle more fun to own and to drive.
“Consumers feel more comfortable buying Certified vehicles because with thorough inspections and added warranties, it is very much like buying a new vehicle,” says Sean Holzman, President of Source Interlink Media’s Enterprise Division. “The Motor Trend Certified Advantage is not intended to compete with OEM Certified programs; it is built to enhance them. Knowing that there were many pre-owned vehicles on franchise dealers’ lots that were not part of the OEM certified programs, we recognized the opportunity to provide franchise dealers and consumers with a trusted third-party certification for qualified vehicles,” added Mr. Holzman
EASYCARE recently received the “MOTOR TREND Recommended Best Buy” for their suite of Vehicle Service Benefits. CEO Larry Dorfman notes, “EASYCARE introduced the first independent Certified program in 1996, prior to the introduction of most OEM programs. We have always felt that these programs are a valuable asset to consumers and franchise dealers. We are excited to provide a program of this caliber to help reward and drive business to those exceptional dealers who are committed to providing an outstanding consumer experience and the best pre-owned vehicles available.”
MOTOR TREND CERTIFIED ADVANTAGE participation will be made available to a limited number of dealers who have been thoroughly vetted and trained by EASYCARE to deliver a noticeably better buying and ownership experience, and have agreed to provide every customer with the superior service outlined in the MOTOR TREND 7-Point Performance Pledge (www.easycare.com/motortrendcert/pledge). The program is being introduced at the first three dealers, including Wade Ford in Atlanta, GA; Tom Gill Chevrolet in Florence, KY; and Planet Honda in Union, New Jersey in December, 2008, with a rollout program through 2009 and forward. For more information about this program, including how to apply to become an Official MOTOR TREND CERTIFIED ADVANTAGE dealer, please visit www.easycare.com/motortrendcert.
About EASYCARE™, an Automobile Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EASYCARE brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 1.8 million contracts currently in force, APCO has paid over $1.9 Billion in claims, approximately $200 Million of which was in the last 12 months. Please visit EASYCARE.