"DIRT TO PURPOSE" BOOK SERIES ANNOUNCED

INDIANAPOLIS, IN January 13, 2009: Derek Daly Design is pleased to announce that it has agreed to an exclusive agreement with motorsports Public Relations and Marketing veteran Pete Evanow of epoxe PR to produce a new line of coffee table books called Dirt to Purpose.

Each book will capture and detail all aspects of designing, building and constructing new race circuits that DDD is involved with. The books will be available only on a limited basis.

“The hidden aspects of new projects are fascinating and Dirt to Purpose will portray the sights and descriptions that few ever see,” said DDD founder Derek Daly. “Creating and constructing a new race track and all that goes with it is really an exciting experience to behold. Now, we’ll be able to highlight everything in a series of beautiful books offered to a select few” said Paxton Waters, partner.

Pete Evanow will serve as editor and publisher of each volume. Evanow has been involved in the automotive industry for more than 24 years, handling marketing, sales and public relations assignments for such diverse employers and clients as SCCA, Steve Saleen, Bob Bondurant, Steve Millen and Nissan North America. In a PR capacity, Evanow has represented KONI Shocks, Piloti, Yokohama Tires and all publicity for the annual Performance Racing Industry Trade Show. He also is the author of Z: 35 Years of Nissan’s Sports Car.

“Derek knows how to tell a story and the books will memorialize forever the fascinating plotlines and intricate details that go into conceptualizing and bringing to life a permanent racing facility. Under his guidance, we’ll present selected projects in a highly entertaining and colorful fashion to be enjoyed forever,” Evanow noted.

Derek Daly Design is a partnership with Paxton Waters Architecture. It was created to bring a new philosophy to road course designs around the world. No other design company combines the real world experience of competing at the worlds highest motorsports levels with the architectural experience of designing and building some of the finest motorsports facilities in the world.