2009 Detroit Auto Show: 2010 Ford Taurus, Tech-Savvy Delivers Style, Substance for Full-Size Sedan Buyers - COMPLETE VIDEO


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2010 Ford Taurus

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DETROIT Auto Show Jan. 11, 2009; The Ford Taurus -- the car that changed America's view of full-size sedans -- is all-new for 2010, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.

"This new sedan completely redefines expectations of what Taurus stands for -- and what Ford is capable of delivering -- quality, fuel-efficient vehicles featuring the latest technologies and head-turning design," said Mark Fields, president The Americas.


Click PLAY to watch the complete Ford Press Conference at 2009 NAIAS

The new 2010 Taurus will start at $25,995 -- the same price as the 2009 model, but with more class-leading technologies and style.

Expressive new design

Exterior and interior design details are sculpted and expressive -- making the new Taurus more aspirational.

Precision craftsmanship is reflected in high-quality interior materials, as well as the exterior panel margins comparable to costly German sedans.

Better on-road performance, too

Matching its more athletic looks, the new Taurus features sporty driving dynamics.

Standard is Ford's proven Duratec 3.5-liter V-6, helping the Taurus achieve unsurpassed highway fuel economy.

SEL and Limited series Taurus models feature SelectShift(R), with racing- inspired paddle shift controls.

Tuned suspension components deliver on the sporty and aggressive design, with optimized roll stiffness for cornering control with responsive steering and sharp, accurate turn-in.

"While responsive driving dynamics were important for the new Taurus, we placed huge emphasis on creating a quiet environment, too," said Chief Engineer Pete Reyes.

Customer-focused technologies

Tech-savvy customers will find plenty to like about the 2010 Taurus, featuring:

  -- Adaptive Cruise Control
  -- Collision Warning with Brake Support
  -- Intelligent Access with Push-Button Start
  -- SecuriCode(TM) Keyless Entry
  -- MyKey(TM)
  -- Auto High Beams/ Rain-Sensing Wipers
  -- Easy Fuel(TM) Capless Fuel Filler
  -- Blind Spot Information System (BLIS(TM))
  -- Cross Traffic Alert
  -- Ford SYNC(R)
  -- Multi-Contour Seats

  Safety Leadership

The new Taurus builds on a legacy of safety leadership, incorporating a comprehensive array of passive and active features to help protect its passengers.

The 2010 Ford Taurus will be built at Ford's Chicago (Ill.) Assembly Plant.

Get complete specifications on these vehicles:

Complete specifications on these and other vehicles are available at the New Car Buyers Guide!

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