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2009 Detroit Auto Show: 2010 Ford Taurus, Tech-Savvy Delivers Style, Substance for Full-Size Sedan Buyers - COMPLETE VIDEO


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2010 Ford Taurus

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DETROIT Auto Show Jan. 11, 2009; The Ford Taurus -- the car that changed America's view of full-size sedans -- is all-new for 2010, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.

"This new sedan completely redefines expectations of what Taurus stands for -- and what Ford is capable of delivering -- quality, fuel-efficient vehicles featuring the latest technologies and head-turning design," said Mark Fields, president The Americas.


Click PLAY to watch the complete Ford Press Conference at 2009 NAIAS

The new 2010 Taurus will start at $25,995 -- the same price as the 2009 model, but with more class-leading technologies and style.

Expressive new design

Exterior and interior design details are sculpted and expressive -- making the new Taurus more aspirational.

Precision craftsmanship is reflected in high-quality interior materials, as well as the exterior panel margins comparable to costly German sedans.

Better on-road performance, too

Matching its more athletic looks, the new Taurus features sporty driving dynamics.

Standard is Ford's proven Duratec 3.5-liter V-6, helping the Taurus achieve unsurpassed highway fuel economy.

SEL and Limited series Taurus models feature SelectShift(R), with racing- inspired paddle shift controls.

Tuned suspension components deliver on the sporty and aggressive design, with optimized roll stiffness for cornering control with responsive steering and sharp, accurate turn-in.

"While responsive driving dynamics were important for the new Taurus, we placed huge emphasis on creating a quiet environment, too," said Chief Engineer Pete Reyes.

Customer-focused technologies

Tech-savvy customers will find plenty to like about the 2010 Taurus, featuring:

  -- Adaptive Cruise Control
  -- Collision Warning with Brake Support
  -- Intelligent Access with Push-Button Start
  -- SecuriCode(TM) Keyless Entry
  -- MyKey(TM)
  -- Auto High Beams/ Rain-Sensing Wipers
  -- Easy Fuel(TM) Capless Fuel Filler
  -- Blind Spot Information System (BLIS(TM))
  -- Cross Traffic Alert
  -- Ford SYNC(R)
  -- Multi-Contour Seats

  Safety Leadership

The new Taurus builds on a legacy of safety leadership, incorporating a comprehensive array of passive and active features to help protect its passengers.

The 2010 Ford Taurus will be built at Ford's Chicago (Ill.) Assembly Plant.