Volvo At The Detroit Auto Show 2009


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GOTHENBURG, Sweden - January 8, 2009: The Volvo S60 Concept car1 will have its global unveiling at the Detroit Auto Show on 11 January 2009. The Concept gives an indication of what the all-new Volvo S60 will look like when it's launched in 2010. The Volvo press conference and unveiling will take place on 11 January 2009 at 17:30 to 18:30 ET (22:30 – 23:30 GMT) and will introduce the S60 Concept, as well as announcing the company's latest safety engineering solutions.

To provide media who are unable to attend Volvo's press conference with exactly the same information as those present, Volvo Car Corporation has developed an innovative media service. A televised High Definition (HD) broadcast andglobal webcast will be produced live from the Volvo display in Detroit. There is also the interactive ability to accept text media questions and to respond to these in real-time both on-air and via the web.

The Volvo interactive webcast will enable viewing media, around the world, to watch the Volvo press conference, including interviews with Stephen Odell (CEO), Steven Armstrong (COO), Steve Mattin (Design Director), Lars Falk (Interior Designer) responsible for the S60 Concept and Thomas Broberg (Senior Technical Advisor – Safety). The webcast will also show some pre-filmed features on the design and on the new safety device Pedestrian Detection.

The media also have the opportunity to text their question from a computer or appropriate mobile device during the one-hour programme to an on-site host in Detroit. The host will then ask Volvo programme guests some of the submitted questions. Their responses will be seen and heard live on both the DIRECTV television broadcast throughout the United States and via the global webcast.

Media who would like to view the live broadcast will need to register in advance to receive an online media password. To register and receive a password please visit: http://havoc.tv/volvos60concept/sign_up.php

"Media attendance at the major auto shows is critically important to Volvo for the launch of new vehicles and the sharing of corporate news. It was vital to consider new ways of reaching our core media base and to help journalists do their job regardless of their ability to travel or attend auto show media previews," said Peter Ganjbar, Manager Broadcast Media Relations at Volvo Cars.

"The times call for vehicles that serve the needs of a global consumer concerned about sustainability, safety and economy. These Volvo core values must be communicated, regardless of the global economic slowdown and its residual affect on media covering our industry," Ganjbar concluded.

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