The Auto Channel: North America | Europe

CASTROL/FORCE RENEW 2009 SPONSOR CONTRACT


PHOTO


WAYNE, N.J. January 2, 2009: Last June, Castrol Global Lubricants announced an exciting new partnership signed with FIFA to be a Primary sponsor for the 2010 and 2014 World Cup soccer championships.

As part of that program, Castrol also announced its renewed commitment to its global motorsports activities, the cornerstone of its technological leadership strategy in global lubricants.

This global motorsports strategy, activated in multiple racing venues around the world with many of Castrol's key strategic business partners, will continue to be showcased in North America through the company's 24-year relationship with John Force Racing, Inc.

That relationship, which now includes primary sponsorship on both John and Ashley Force's Fuel Funny Cars in the NHRA Full Throttle Drag Racing Series, will enter its 24th year in 2009. In addition to primary support to John and Ashley, Castrol will continue to provide secondary/associate sponsorship support to Robert Hight, Mike Neff, Britney Force and Courtney Force

In addition, Castrol will be realigning its activation support of John Force Racing in programs to be announced prior to the 2009 season.

That realignment will result in the curtailing of Castrol's NHRA contingency program sponsorship and the elimination of Castrol's at-track interactive Midway program.

Castrol is proud of the fact that with Jfr it maintains one of the longest-running global sponsorship partnerships in motorsports history.

We're very excited about beginning our 24th season in the Full Throttle NHRA series while remaining the major sponsor of John Force Racing, said Lori Anne Gola, Assistant Sponsorship Manager for Castrol "We'll have some exciting new announcements about our JFR sponsorship in the next few weeks.

Home | New Car Buyers Guide | Total New Car Costs | Reviews | Finance Guide | Actual Used Car Prices
New Car Price Quote | Automotive News | PennySaver Classifieds | Media Library | MiniBlogs | Auto Parts

Copyright © 1996-2009 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/