BMW M Sales Increase Despite Difficult Market Environment
MULGRAVE, Australia – December 15, 2008: BMW M GmbH has increased sales by over 50 per cent compared to last year, despite the current difficulties in the market environment.
A significant increase in sales compared to last year has resulted in 22,340 vehicles being sold worldwide as of November 2008.
This means that BMW M GmbH has exceeded the previous year’s equivalent figures (14,092 units) by over 50 per cent.
A major contribution to this was the success of the new BMW M3, which has shown continuously increasing sales figures since its market launch and which is now offered in three body variations.
BMW M GmbH exceeded the total 2007 sales figure of 16,128 units in August this year. Since then, the positive sales development has continued. In November 2008 alone some 1,900 BMW M cars were delivered.
“The fact that our dealers were able to supply significantly more vehicles than the average of the last nine months even in such dramatic times for the world economy demonstrates the fascination and attraction which BMW M automobiles exercise on our customers,” explains Ludwig Willisch, President of BMW M GmbH.
The unique driving experience offered by a BMW M model is still a persuasive factor for customers who wish to express a passion for top performance in the choice of their vehicle. The currently available figures suggest that 2008 will be one of the most successful years for BMW M GmbH in its 30-year history of vehicle production.
BMW M sales in Australia have emulated the global success story, increasing by over 50 per cent compared to last year and on track to post the best sales year in history.