China Premium Lifestyle Enterprise, Inc. Opens New Ferrari and Maserati Center in Nanjing

HONG KONG, December 1, 2008: China Premium Lifestyle Enterprise, Inc. today announced that its 49%-owned entity Technorient Ltd., through a wholly-owned subsidiary, opened its new Ferrari and Maserati 3S (Sales, Service and Spare Parts) Center in Nanjing, China, on November 22, 2008.

Nanjing, a city in the East of China, has a prominent place in Chinese history and culture, and is the capital of the Jiangsu Province. Located in the Yangtze River Delta Economic Zone, Nanjing has always been one of China's most important cities. Apart from having been the capital of China for six dynasties, Nanjing has also served as a national hub of education, research, transportation and tourism throughout history.

In recent years, Nanjing has been developing its economy, commerce, industry and city construction and since China's entry into the WTO, the city has received increasing attention from foreign investors; on average, two new foreign firms establish offices in the city every day. With an urban population of over five million, it is also the second largest commercial centre in the East China region, after Shanghai.

Following the successful opening of its Ferrari and Maserati facilities in Dalian in the North East of China in 2006, the opening of the Nanjing business now enables the Group to take advantage of certain economies of scale, as well as the rapidly developing economy, and creation of wealth, in much of East and North East China.

Richard Lee, Chairman and CEO of China Premium Lifestyle Enterprise, Inc., stated: "We are very pleased to have opened our new, state-of-the-art Ferrari and Maserati Center in Nanjing. This opening strategically places us in the second largest city in the East China region and in an area of very high economic growth. As the exclusive distributor for the brands in both Nanjing and the affluent Jiangsu Province, we expect this new business to further compliment and strengthen our recently reported revenue growth and profitability and enable us to continue to incorporate other high end brands into our platform."