Honda Announces the All-New Life

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TOKYO, Japan, November 16, 2008: Honda Motor Co., Ltd. announced that sales in Japan of the all-new Life will begin on November 7, 2008. Continuing a tradition of superior comfort and utility, the new Life offers enhanced drivability and is the first minicar in Japan to include an audio system with a backup camera as standard equipment.*1 In addition, a special mobility-assistive version of Life with lift-up frontpassenger seat will go on sale December 5.

The all-new Life was developed with the concept of “daily smile technology” to achieve a level of drivability and utility customers can enjoy in their everyday lives. Based on this concept, Honda evaluated every aspect of the vehicle from the customer’s point of view to develop a minicar that will put a smile on the customer’s face every day.

Customers may select from three Life variations to express their individuality and lifestyle: the Life G-type is simple, modern and practical, the Life Diva is perky and sporty, and the Life Pastel* is refined, elegant and fashionable. With an emphasis on advanced safety technologies, the Life is also the world’s first automobile equipped with a driver-side i-SRS airbag system with continuously staged inflation, which accommodates a broad range of occupant positions and potential collision situations.

< Drivability > Large windows and slim pillars allow for excellent 360º visibility. The first minicar in Japan to include an audio system with a backup camera.*1 Advanced Honda Smart Parking Assist System provides automatic steering assistance for moving forward and backward during parking.*2

< Comfort and utility > Spacious cabin comfortably accommodates four adults. Manual driver’s seat height adjuster helps to achieve an ideal driving position, enhancing visibility while making entry and exit easier.

< Interior with enhanced functionality and comfort > Larger, thicker, softer and more comfortable rear seats. Storage compartments throughout the vehicle for superior convenience. Center pillar grip for easy entry and exit, even for children and seniors.

Since first introduced in 1971, the Life has evolved with the times, always offering exceptional value while focusing on the people and lifestyles of each era. Today, Life is currently being enjoyed by more than 1.5 million customers in Japan, the largest number among Honda automobiles sold in the country.*3

Note: “Pastel” was named after the pastels used by artists, the Life Pastel is for drivers looking to express their own colorful, interesting lifestyles.

*1 Not available on Life C-type *2 Available on Life Pastel *3 Honda calculations