2009 Detroit Auto Show Reveals New Web Site


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New NAIAS Web Site Brings Increased Content, Improved Navigation and a Fresh, New Look

Launching today, new site offers first glimpse of new logo and brand identity

DETROIT, Nov. 10, 2008 - With the much anticipated announcements of major concept and production vehicle introductions at the 2009 North American International Auto Show (NAIAS) just around the corner, the NAIAS is getting a jump-start on the excitement by unveiling a new vehicle of its own.

Beginning today, visitors to www.naias.com will open internet browsers to a new on-line experience. The all-new NAIAS Web site has been redesigned to better accommodate show guests by becoming the ultimate resource for all show information while strengthening its connection to an international audience.

"The 2009 North American International Auto Show is a key stop on the international auto show circuit, drawing a huge interest from an impressive group of international media, industry insiders and automotive enthusiasts," said NAIAS Senior Co-Chairman Joe Serra.

The new site features an improved navigation scheme focusing on the show's key audiences with portals specific to media, industry professionals and the public. A powerful new content management system helps to ensure show updates and breaking news are posted to the site with greater immediacy. Visitors can also register for NewsFlash e-updates that will keep them informed on show events as they happen.

In addition, the new site will provide the first glimpse of the show's new image including a streamlined update of its famed "lady" logo. This new direction will help to align perceptions of the show more closely with its true international stature, and will also play a role in shaping future NAIAS communications and other elements of the show experience.

"The new Web site is the tip of the iceberg," said Serra. "It's just one of many new tools that are sure to make the coming year's show experience the best yet.

About the North American International Auto Show

Entering its 21st year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most -- up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com.

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