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Visualeyes U.S. Unveils Rayzer RS at SEMA 2008


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LAS VEGAS--Visualeyes U.S., Inc. today introduced Rayzer RS, its newest wide beam driving light designed specifically for the high performance car driver and enthusiast. Featuring a carbon fiber veneer, the innovative wide beam light provides a clean, sleek design to match the look and feel of high performance cars.

Already a success in Europe and recently made available in the U.S., Rayzer is setting a new standard in driving safety and performance. Rayzer is the world’s first driving light mounted discreetly inside the vehicle behind the rearview mirror. Its unique placement at the driver’s eye-level provides the driver with a wider field of illumination and superior visibility to significantly improve the night-time driving experience.

Rayzer employs the latest technology in lighting. The unit is wirelessly synchronized to conveniently switch on and off with the vehicle’s high beams, as well as uses advanced HID Xenon technology to offer a more comfortable light spectrum, a longer life-span and triple the effectiveness compared to conventional headlights. A unique modular docking plate enables easy dismounting and sharing among multiple vehicles, as well as helps prevent the risk of theft.

“Our goal at Visualeyes is to create a night-time driving experience that is both safer and more comfortable for the driver,” said Kenneth Konet, president of Visualeyes U.S., Inc. “With the exciting introduction of Rayzer RS, we continue to innovate and redefine the concept of driving lights. The new RS enables high performance car owners to improve their visibility and safety at night while still maintaining the attractive and sporty appearance of their cars.”

Rayzer RS will be available for purchase in early 2009. To learn more about Rayzer and Rayzer RS, please visit Visualeyes at SEMA booth #10420. Visualeyes will be displaying and providing demos of the products.

About Visualeyes U.S., Inc.

Visualeyes creates and produces innovative car accessories that increase safety and performance. The Swedish company was founded in 2006 with the invention of the Rayzer wide beam light. Former professional formula race-car driver and current safety driving instructor, Lars Svelander, is the inventor of Rayzer. Read more about Visualeyes at www.visualeyes.se.