Saab Moves to a Different Beat at the 2008 Melbourne Cup Carnival

MELBOURNE - October 27, 2008: Saab is set to turn up the heat when they bring a touch of Sweden to this year’s Melbourne Cup Carnival with the steaming ‘Song Sauna’ – another first for the races and a striking contrast to last years ‘Convertible on Ice’ theme.

Thoughtfully created in conjunction with 2Fish Management, Saab’s three story marquee, newly located on millionaire’s row, is guaranteed to ‘Move your Mind’. The multi dimensional design is intended to reveal itself as guests move through the space. There is a surprise around every corner with separate, uniquely-themed areas which will provide the opportunity to relax, to revel, or soak up the action.

The Australian premiere of Saab’s renowned ‘Limited Edition’ Saab 9-3 Aero Convertible will turn heads in the exclusive birdcage precinct. Suitably styled for the racing season, the ‘Champagne’ coloured Convertible will be especially flown in from Sweden and its arrival is in celebration of spring at the Melbourne Cup Carnival.

“The Saab marquee, like our vehicles, has always reflected our commitment to style and design. This year our aim was to push the boundaries even further and create a unique and entertaining environment that is another first for Flemington and true to our individual Scandinavian style” says Parveen Batish, Managing Director of Saab Australia.

Like Saab, the marquee walls are multi-faceted, an expression of the brands individuality and unique appeal. The entrance level is the social hub, with unparalleled trackside views, a faceted bar, plasma screens and designer stools.

The luxury penthouse located on the upper level offers premier views of the track thanks to the elevated position in the marquee. State of the art stools line the vantage point and laid back furniture decorates the space, offering the perfect environment for guests to relax and soak up the atmosphere.

The highlight of the marquee is undoubtedly ‘The Saab Song Sauna’ - a dynamic lounge area with a difference. Located on the lower level, the cedar lined walls are reminiscent of a traditional Swedish sauna, the furniture is lounge style, comfortable, and designer cool. In the corner a stage provides the opportunity for guests to express themselves through what else but their favourite song.

Guests who prefer to take a back seat can settle in and listen to the hottest songs being played by some of the countries leading DJ’s. Guests can also look forward to an intimate performance from Saab’s exclusive international guest.