Ford China Taking Steps To Weather Tough Times


PHOTO (select to view enlarged photo)

PHOTO


Shanghai, October 27, 2008: (Gasgoo.com) Ford Motor Co., the second-biggest U.S. automaker, is taking steps to maintain a healthy growth in the Chinese market, the Economic Observer reported today, citing a company¡¯s senior executive.

"Despite the financial crisis in its home market, Ford has no plan to change its marketing strategies in China and will continue to pursue further development of its local operations in the world¡¯s second largest auto market, "Xu Guozhen, vice president for Ford Motor (China) Ltd.

One step forward is that Ford is expected to introduce the EcoBoost technology and EcoBoost four-cylinder engines into China, said Xu.

The EcoBoost can deliver up to 20 percent better fuel economy and a 15 percent reduction in emissions without compromising driving performance and is less expensive hybrids and direct-injection diesels, according to Ford.

Xu said Ford will concentrate on developing world cars, instead of one new model with European, China and North America versions respectively, as a way to save cost.

But on the other side of the spectrum, Ford is slashing output at Changan Ford Mazda, a three-way tie-up among Ford, Japan's Mazda Motor Corp and Changan Automobile Co Ltd in accordance with slowing demand,

Ford's sales in China rose 7.1 percent from a year earlier to 240,879 vehicles in the first nine months of the year. That's slower than the 30 percent pace of one year ago.

Changan Ford Mazda sold 159,833 vehicles in the period, up 6 percent. Sales of commercial vehicle maker Jiangling Motors Corp, partly owned by Ford, came to 75,496 units in the period, with sales of Ford's Transit models up 11 percent to 21,083 units, it added.

In the first nine months, Ford rolled out several new models in China, including a five-seat and seven-seat Ford S-Max, a re-vamped Ford Mondeo and a new Ford Focus sedan, its best-selling model in China.

For more information please visit http://www.gasgoo.com

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/