Kia Motors America and AutoTrader.com Partner to Showcase New Vehicle Classifieds
IRVINE, Calif., October 22, 2008: Kia Motors America (KMA) today announced it is teaming up with AutoTrader.com, the nation's leading online classified automotive Web site, to add Kia dealers' new vehicle inventory to the classified listings on the site. Among the first manufacturers to provide this new car feed, the nearly 15 million unique visitors on AutoTrader.com will have access to all new vehicle inventories of Kia dealers nationwide.
"As one of the first manufacturers to provide this kind of information online, this new partnership with AutoTrader.com demonstrates the already-strong online marketing presence Kia Motors maintains and is another step toward providing consumers with access to the most current Kia vehicles on the market today," said Michael Sprague, vice president of marketing, KMA. "With an extensive and ever-expanding line-up we are able to provide a wide array of Kia vehicles to ensure buyers have a broad selection when seeking a new vehicle."
Each listing, automatically uploaded, will include one stock photo, a thumbnail of that photo, a contact link and phone number and links to the new cars listing page for that dealer. Adding these classified listings has shown to increase dealer inquiries through a higher number of consumer e-mails, map and phone inquiries and quotes.