Mini Pick-Me-Up

SYDNEY – October 8, 2008: MINI wants to pick you up…So catch a free ride in a MINI around the city!

MINI is bringing the Motor Show to the streets of Sydney with MINI PICK-UP, the ultra chic, super sporty ‘chauffeur service for the busy individual’. Over the Motor Show week commuters can catch a free ride round the city in one of the stylish MINI PICK-UP fleet. With plenty of cheeky head turning style and all the go-kart handling MINI is renowned for – this ride is the ultimate pick-me-up.

Motors will start running Monday October 13, and until Friday October 17 the MINI PICK-UP experience will offer rides into the city along morning commuter routes and during the day will be based at two Sydney office tower locations. Escape from hectic city life at the MINI PICK-UP lounge, where MINI hosts will coordinate your very own MINI PICK-UP experience. By night, MINI PICK-UP will be at Sydney’s hotspots – bars, restaurants, theatres and events offering guests a ride home in style.