Victoria Godfrey Joins Zipcar as Chief Marketing Officer

CAMBRIDGE, Mass., Oct. 6, 2008 - Zipcar, the world's leading provider of cars on demand by the hour or day, announced today that Victoria Godfrey, former Chief Marketing Officer of the Princeton Review, will be joining the Zipcar executive team as the company's new Chief Marketing Officer.

Prior to her time at Princeton Review, Godfrey was at Monster.com, the leading online recruiting company. While at Monster.com, Godfrey was the Vice President of Global Brands and Events, creating a revolutionary global brand strategy and brand positioning that redefined and expanded Monster's leadership worldwide.

Previously, she served as the Vice President of Marketing for Fidelity Investments and Vice President of Global Marketing at Printlife.com. Her earlier career experience included time at the Polaroid Corporation and the GTE Corporation.

Godfrey is a proven leader, having created and launched the Polaroid Izone camera, the number one selling camera in the world for more than three years. She brings to Zipcar her expertise in the areas of branding, public relations, new product development, brand management, advertising and global marketing.

"Zipcar is a smart, creative brand on the path to exceptional growth," said Godfrey. "I am excited to join the team and offer my strategic, integrated approach to brand management and global marketing."

"Zipcar's place among mainstream consumer brands is becoming increasingly clear," said Scott Griffith, chairman and CEO of Zipcar. "Vicki's leadership and strategic sensibilities will be an invaluable asset to us as we grow the business globally."

Godfrey holds an international master's in business administration in marketing from Thunderbird, The American Graduate School of International Management. She earned a bachelor's degree in political science from the University of Vermont.