U.S. Auto Parts Network, Inc. Announces Acquisition of Auto Information and Advice Website
CARSON, Calif., Sept. 30, 2008 - 2008 U.S. Auto Parts Network, Inc. , a leading online provider of aftermarket auto parts and accessories, today announced that it has entered into an agreement to purchase certain assets of SmartTrac, Inc. related to a website providing a broad range of information on the purchase, care and repair of automobiles.
The website, which generates over 250,000 unique visitors monthly, will enhance the scope of information, advice and guidance that U.S. Auto Parts provides its customers.
The deep vertical content provided on the site includes basic education: from "how an engine works" to car care advice, maintenance and repair information. Automobile trends and vehicle reviews based on actual driver experience will also assist the consumer in making informed decisions when purchasing a car. U.S. Auto Parts plans to integrate its parts catalogue into the site to provide users with quick and easy access to solutions for their auto repair part needs.
"U.S. Auto Parts has grown and will continue to grow our business, in part, through acquiring relevant online content, and integrating it into our world class e-commerce platform," said Shane Evangelist, CEO of U.S. Auto Parts. "This acquisition is in line with that strategy but is also a first step in a move to arm customers with information about how to best service and repair their vehicle. Once informed, we believe U.S. Auto Parts is uniquely positioned to offer the broadest range of reliable and inexpensive parts for those repairs."