Strategic Connections Inc. becomes SCI

TORONTO, Sept. 23, 2008 - Strategic Connections Inc, a leading provider of retail process solutions for the automotive industry, today announced that the Company name has been changed to SCI Ltd.

Said Chris Cawston, President & CEO of SCI, "the changing of the Company name represents our desire to brand the Company as the only provider of end-to-end retail process solutions for the automotive industry and our complete readiness to offer these solutions to automotive OEMs, Dealer Groups and Dealers in North America and beyond.

"This name change also follows our recent acquisition of Dallas-based MarketQuiz, which added state-of-the-art lifecycle management and multi channel campaigning capabilities to the Company's exceptional range of retail solutions. Previously used as an acronym for Strategic Connections, the new shortened name, SCI, provides many new opportunities for expanded corporate awareness, identity and design elements including a compelling new company wordmark and logo that better represent the Company's mission and its unique solutions for the automotive retail market."

In support of its new identity, SCI has launched its all new web site at www.scitorque.com which provides a comprehensive overview of the Company's retail process solutions called "Enterprise Retail Process Management(TM) (eRPM(TM)) and its "Torque(TM)" suite of products that comprise those solutions. The innovative new web site also introduces and describes the five levers of the automotive sales cycle and, specifically, how SCI solutions significantly impact upon each lever.