C_42 is hosting the world premiere of the Citroën C3 Picasso - A season full of magic

PARIS – September 16, 2008: Since it was opened in September 2007, C_42 has sought to create a stir, season after season. It has become one of the places to visit on the celebrated Champs Elysées, attracting more than 1.6 million visitors in under a year!

The innovative architecture, modernity, and bold chevron design take visitors into the heart of the Citroën brand.

Once again, in phase with the latest events at Citroën, the Marque's international showcase is set to create a sensation with the unveiling of the C3 Picasso

A magical season!
C_Magic! is an interactive exhibition presenting the values of the new C3 Picasso. Reflecting the creativity of the Citroën brand, the C3 Picasso is a compact MPV of bold styling, rich in innovations, so well designed that it is almost magical!

Discover the many facets of this appealing and impish vehicle as you visit each floor of C_42. Try to find your way through a game of mirrors designed to show where the stylists found their inspiration. Play with optical illusions to appreciate the panoramic visibility of the C3 Picasso. Step inside the Magic Box to view the amazingly spacious interior of this compact MPV. C_Magic! is also a unique opportunity to discover a highly colourful concept: Color Twist.

Come to C_42 on the Champs Elysées to experience the magic of C3 Picasso from Wednesday 17 September!