Reynolds Teams with Callbright to Offer Seamless Lead Management and Telephony Integration for Automotive Dealerships

HOUSTON, Sept. 3, 2008 - Callbright announced new integration between the ERA(R) Contact Management (CM) application from Reynolds and Reynolds and Callbright's Total Call Management solution, resulting in improved lead management and call tracking functionalities for automotive dealerships. Callbright, which offers a Web-based system for managing telephone traffic in real time, is ideal for dealerships who use a Reynolds DMS, and who want to measure advertising and marketing efforts, increase sales efficiency, and create a single source for customer contact information from multiple sources.

Integration between Callbright and ERA Contact Management means Callbright phone leads automatically filter and enter into the dealership's Contact Management program. In addition, call information, such as the caller's name and address, a tracking number, and the name of the agent, is available within Contact Management upon completion of the call. From this information, Contact Management is able to automatically schedule appropriate follow-up on the inbound phone lead, and the customer data is available via data mining for future campaigns or follow-up.

"Callbright's integration with Contact Management provides dealers with a clean and simple interface between two key dealership products and achieves important efficiencies within their CRM system," said Jim Wright, vice president of Sales for Callbright. "And in a dealership, these efficiencies equate into real dollars and real profit."

Callbright's Click-to-Call feature is also available through ERA's Contact Management application, enabling salespeople to place outbound calls to the customer with the click of a button. This feature makes it easy for salespeople to complete required phone contacts and provides management confirmation of completed activities.

When outbound calls are made using Click-to-Call, a call record is generated, which makes it easy for the dealership to verify which employees are calling customers. The ability to review calls and call reports also helps identify areas that need improvement.

Wright concluded, "Every dealer wants to improve customer relationships, measure their advertising and marketing more effectively, and increase return on every investment they make. Callbright and CM working seamlessly together make these improvements a reality today."