Three World Premieres for Toyota in Paris

BRUSSELS - September 1, 2008: No fewer than three new Toyota models will make their world premiere at this year’s Paris Motor Show.

Firstly, Toyota will unveil the third generation Avensis, its European flagship model. The all-new Avensis will project an athletic and sleek design, giving a strong and dynamic character to the car. Featuring more powerful and cleaner engines that emit less C02, improved quality and enhanced equipment levels, the all-new Avensis is set to push the boundaries of the D-segment in Europe.

Also on stage for the first time is the eagerly-awaited iQ production model, that was showcased in design form earlier ths year at the Geneva Motor Show. Measuring less than 3 metres in length, the iQ is not just the world’s smallest premium 4-seater ever built, it is also a serious driving machine with CO2 emissions levels starting at a mere 99 g/km. Important for a car of this size, the iQ will offer 360° protection to all occupants with high levels of active and passive safety, including the world’s first rear window curtain shield airbags.

Another show highlight will be the 1.4-litre D-4D diesel All Wheel Drive (AWD) Urban Cruiser – Toyota’s new urban all-roader. With its unique rugged exterior design, high level of safety equipment and CO2 emissions level of only 133 g/km for the AWD version, the Urban Cruiser is set to become a powerful challenger in the urban all-roader market for tomorrow’s low carbon society. More importantly, these three world premieres mark just the beginning of a whole raft of new Toyota models and innovative technologies on the horizon.

The Toyota stand will be located in Hall 4 of the Paris Motor Show exhibition centre.