Kia Dealers Find Success with iCrossing's Lead Management Technology

SCOTTSDALE, Ariz., Aug. 26, 2008 -- iCrossing (http://news.icrossing.com/), a global digital marketing company, announced today that less than nine months after the launch of Kia Motor America's lead management program, two-thirds of all Kia dealers nationwide have joined the program.

Kia's lead management program leverages iCrossing's sophisticated Lead Marketplace solution, a comprehensive lead management platform and services that enable cost effective lead acquisition, efficient distribution and actionable reporting.

Kia's iMarketing Services provides dealers with integrated and comprehensive digital marketing services and solutions including dealer Web sites, lead management, online training and support.

"iCrossing's Lead Marketplace is an integral part of our iMarketing Services," said Dave Schoonover, CRM manager at Kia. "The online channel is of growing importance to Kia customers. Lead Marketplace helps us connect our dealers with those buyers."

"We worked closely with Kia to develop a strong value proposition for Kia dealers that impacts their bottom line with increased sales," said Domingos Vieira, VP of Automotive at iCrossing. "The math is simple -- higher quality lead data and less duplication, combined with actionable reports, result in lower lead costs and higher conversion rates."

A case study on iCrossing's work with Kia can be found at http://www.icrossing.com/automotive/.

About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.