kbb.com Launches Web Site Optimized for iPhone and iPhone 3G - Ho Hum

Publishers Note: We welcome KBB to the mobile world... The Auto Channel has been designed to be "iPhone Friendly" since the beginning... offering iPhone users portable access to the largest and easiest to use library of auto facts and fun. And to make it even easier for mobile surfers to get quickly to The Auto Channel for the largest and most indepth consumer vehicle buying gides and tools, just go to www.tach.com and you will be wisked into automotive dataland...have fun!

iPhone Users Can Now Access KBB Pricing, Video Reviews, Dealer Price Quotes

IRVINE, Calif., Aug. 26 -- Kelley Blue Book's http://www.kbb.com/, the leading provider of new car and used car information, today announces the launch of its Web site optimized for iPhone users. The free, feature-rich mobile site provides iPhone, iPhone 3G and iPod Touch users access to Kelley Blue Book's top-rated Web site, http://www.kbb.com/, to obtain new and used vehicle information. In addition, with the new kbb.com Web application, iPhone users will have the ability to view kbb.com videos, images, new car reviews (http://www.kbb.com/kbb/NewsAndReviews/default.aspx) and submit free dealer price quotes.

"Utilizing the kbb.com iPhone mobile Web site gives car shoppers an opportunity to quickly view reliable and trusted vehicle information from just about anywhere," said Andy Lapin, director of architecture for Kelley Blue Book's kbb.com. "Whether the shopper is sitting at home or standing on the dealership lot, they can easily locate Kelley Blue Book's new and used car information with a few simple stokes to ensure they are making the right choice and getting a great deal."

All iPhone 3G, first generation iPhone and iPod Touch users can access Kelley Blue Book's kbb.com Web application. By locating the application through the Safari Web browser, users have the ability to bookmark the site and save it to their home-screen, making new- and used-car information readily available. If consumers would like to access the full kbb.com Web site, they also can do so by clicking a link available within the application.

iPhone users will be automatically directed to the optimized Web site when they access http://www.kbb.com/ from their iPhone.