American Honda Recognizes Targetbase as a Top Supplier With Premier Partner Award

TORRANCE, Calif., Aug. 25, 2008 -- American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today presented the company's Premier Partner Award to Dallas-based Targetbase for excellence in customer service, marking the seventh time that the direct-marketing agency has achieved this recognition. Targetbase was one of 15 award recipients selected from 53 suppliers nominated by American Honda associates nationwide.

"We're very proud to be the recipient of this award again in 2008, and of the long-term partnership we've enjoyed with American Honda for the last 14 years," said David Scholes, chief executive officer of Targetbase. "Our solutions have consistently helped Honda dealers increase car sales through our unique integration of innovative consumer science and spectacular, targeted creative."

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations. This year's award winners represent excellence in a variety of industries including logistics, printing, marketing, consulting, training, interactive solutions and much more.

"Today we acknowledge an elite group of suppliers who embody Honda's philosophy of delivering the highest possible value to our customers through quality products and customer service," said Gary Kessler, American Honda's senior vice president of human resources and administration. "We appreciate the commitment from these fine organizations and thank them for their contribution to Honda's success."