BASF Coatings' Paint Brand Is Worldwide The Number 1 Among The Waterborne Automotive Refinish Paints
MUNSTER, Germany - 14 August: : He who builds on water need not always sink. Quite the contrary is true; he might become leader of the world market. The makers of Glasurit paints by BASF Coatings placed their bet on water and with 90 Line they introduced a waterborne basecoat on the market. This happened in 1992. Glasurit made its debut at the Automechanika Trade Fair in Frankfurt, Germany. Today, the automotive refinish sector is not imaginable without it.
The paints from Münster are being used all over the world; i.e. the career has become international. Looking at today’s discussions on environment, one must say that BASF Coatings and Glasurit set the correct course at an early stage, i.e. more than 16 years ago.
Fact is that some visitors to the Automechanika Trade Fair were obviously skeptic. The waterborne paint has "insufficient" hiding power, dries "too slowly" and in any case is "too expensive", those were statements Glasurit had to face. David Brueggen, Product Management Waterborne Topcoats comments: "Despite all skepticism, Glasurit® 90 Line has made an international career."
Triumph of the all-around talent
Glasurit 90 Line is so successful
because it is the all-rounder among the automotive paints. "The
coating has an excellent hiding power, it is environmentally compatible and
saves our customers time and material", states Brueggen.
"Additionally, it is easy to use and this is the reason why an
increasing number of bodyshops switches over to waterborne
basecoats", Brueggen continues. And indeed it is a fact that the
number of convinced users of 90 Line grows worldwide year by year. In
Germany, all bodyshops using Glasurit products have changed to waterborne
basecoats.
The secret of the success: good, reliable and economic
Waterborne
basecoats contain very few solvents which makes them environmentally
compatible. In this way they help bodyshops to comply with all current VOC
regulations (Volatile Organic Compounds). David Brueggen emphasizes:
"This environmental compatibility is not detrimental to the product
quality. Quite the contrary is true. 90 Line paints convince with high
mechanic, chemical and physical resistance." Damages in the entire
field of passenger car refinishing can be remedied without any problem
whatsoever; this applies to metallic, special effect or solid colors alike.
Bodyshops even save cash when they use waterborne basecoats. Short
application times, flash-off times and booth times considerably speed up
the painting process. The great hiding power of the Glasurit paints and the
low contents of mixing base in the ready-for-use mixture help the user to
save material.
Changing as easy as that
Changing is made easy for all who want to
switch to the Glasurit waterborne basecoat system. The application
technique is standard procedure. No changes need to be made in the
bodyshops. The training required for working with Glasurit products is
negligible. One of the advantages is a remarkable service given that 90
Line is continually being developed and improved in order to enable
bodyshops to continuously optimize their workflows. Matching the 90 Line
paints, Glasurit offers the COLOR-PROFI System (CPS), a practical tool used
for color identification. CPS consists of thousands of color chips which
are sorted by color groups and coated with original paint.
The worldwide expansion continues
Courage and hard work pay off: 16
years ago, the idea of Glasurit 90 Line was looked at with skepticism; in
the meantime, however, the waterborne basecoats by Glasurit have become
solidly established world market leaders. Additionally, according to David
Brueggen waterborne paint systems will be increasingly successful, the
future is with them. 90 Line no longer is used exclusively for passenger
cars but also for commercial vehicles. Despite the fact that the surfaces
to be coated are extremely large, results show that Glasurit paints are
highly suitable for this sector, too; and thus have additional growth
potential.