Hyundai's New Genesis at Center of Financial District

National Marketing Program shatters premium automobile paradigms

NEW YORK, Aug. 6 -- On Friday, Aug. 8, Hyundai will offer visitors in New York's Financial District an opportunity to take a luxurious break in the new Genesis premium sports sedan -- a serious competitor to the likes of Lexus ES, Cadillac CTS and Chrysler 300.

Genesis will be on display among thousands of people enjoying the annual Financial Community Day Festival (Aug. 8, 11 a.m. to 6 p.m.). Located on Maiden Lane (between Front St. and South St.), the Hyundai display will introduce the Genesis 3.8L and 4.6L models, with base prices of $33,000 and $38,000, respectively.

Hyundai's New York display is a part of a nationwide tour, showing potential buyers a new side to its aggressive product expansion. The company is touring 15 U.S. cities in 17 weeks to introduce the new sports luxury sedan to potential customers. The tour includes a traveling display, eight new Genesis vehicles and a crew of 25-30.

Both Genesis models come well-equipped with standard safety features such as Electronic Stability Control (ESC), Anti-lock Braking System (four-wheel disc), front airbags, side airbags at all four doors and roof mounted curtain airbags. It also has electronic active front head restraints that automatically adjust optimally for each individual. Both models also offer XM NavTraffic, Adaptive Front Lighting System (AFLS). Genesis has been awarded a five-star rating in all front and side impact tests by the National Highway Traffic Administration (NHTSA).

Genesis' performance is exceptional with a Lambda 3.8 V6 or a Tau 4.6 V8 producing 290 and 375 horsepower, respectively. Both engines are mated with advanced six-speed automatic transmissions to produce excellent highway mileage of 27 mpg for the V6 and 25 mpg for the V8. The Genesis 4.6 V8 produces more horsepower per liter and better mileage ratings than the Lexus GS 460 or the BMW 750i. Genesis has more cabin room than either the BMW 5-Series or the Mercedes E-Class, but with more body rigidity and lighter weight. This translates to a quieter, roomier ride that includes Lexicon(R) audio systems as standard equipment. Road & Track's Andrew Bornhop said, "Clearly, Hyundai is proud of the Genesis, and this shows inside, where there are gobs of space and a gently curving dash that looks especially rich, dare I say European, covered with attractively stitched leather." (Road & Track - May 2008)

The interior also includes standard keyless entry and ignition, XM satellite radio, heated seats, iPod and USB audio integration and Bluetooth connectivity for cell phones. Hyundai's marketing program is designed to show consumers that with Genesis you can have luxury, quality and performance that equals or betters the competition without overpaying. Car and Driver's Michael Austin said, " ... the Genesis stands poised to make drivers reevaluate their perceptions of the Hyundai brand, which is good for Hyundai and bad for the competition." (Car and Driver - May 2008)