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2008 British Motor Show: Alesha Dixon Fires Up Ford Fiesta Launch - EXCLUSIVE VIDEO

PHOTO (select to view enlarged photo)

PHOTO (select to view enlarged photo)

LONDON - August 2, 2008: England's singing-dancing sensation Alesha Dixon unveiled the all-new Ford Fiesta Zetec S at the British International Motor Show and The Auto Channel was there to cover the entire press conference and present it in its complete form.

The performance took place on a spectacular stage at the centre of the British International Motor Show at London’s Excel Centre. Alesha performed her track ‘Fired up’ live for the first time in the UK whilst surrounded by six dancers. Pyrotechnics were fired when the car was unveiled, and the finale was crowned by glitter falling over the applauding crowd, resulting in a truly show stopping performance.

Click PLAY to watch the complete, unedited press conference

The Ford Fiesta Zetec S reflects Alesha’s stylish yet fun loving personality, and combines striking exterior and interior design with superb performance. The next generation of Britain's best-loved small car promises to be a small car with a big presence. More than 3.4 million Fiesta models have been sold in the UK since its introduction in 1976, and the arrival of this latest Fiesta opens another chapter in the story of Ford’s most successful small car.

Before the performance Alesha explained, “Having worked with Ford before I was delighted to be involved in unveiling of the new Ford Fiesta Zetec S as it's a car we have all grown up with and it’s never looked better! I can't wait to perform at the British International Motor Show and I’m looking forward to getting back on stage ahead of my forthcoming album later this year.”

The Ford Fiesta Zetec S is on-sale from October 2008.