Acura Announces July 2008 Sales Down


PHOTO (select to view enlarged photo)

TORRANCE, CA - Aug. 1, 2008: For the third consecutive month, the all-new TSX remains Acura's best-selling vehicle. In July, TSX sales were 3,474 units, up 15.9 percent over July 2007 sales based on daily selling rate*.

Total July sales for Acura were 12,828 units, down 17.7 percent versus 2007 sales.

"In a time when fuel economy is paramount, the all-new TSX delivers," said Dick Colliver, executive vice president of sales. "The 2009 TSX offers plenty of performance, customer relevant technology and luxury features, while also providing excellent fuel mileage."

Further evidence that four-cylinder power and smart packaging are in high demand, the turbocharged RDX crossover SUV set a new July sales record of 1,384 units. The TL performance luxury sedan posted sales of 3,961 vehicles making it the top selling Acura for July while RL luxury performance sedan sales tallied 532 units. Acura light truck sales for July were led by the MDX luxury SUV with 3,477 units. Acura year-to-date** sales are 90,742 units, down 14.8 percent versus 2007 sales.

  *  The daily selling rate is calculated with 26 selling days for July 2008

     and 24 selling days for July 2007.
  ** Year-to-date sales based on 179 days for 2008 versus 178 days for 2007.

                              Month-to-Date              Year-to-Date
                          July      July   DSR**    July     July    DSR**
                          2008      2007   % Chg.   2008     2007    % Chg.
  Acura Division Total    12,828   14,381  -17.7%   90,742  105,921  -14.8%
     RSX                       0        2                1      293  -99.7%
     TL *                  3,961    4,721  -22.6%   27,642   35,756  -23.1%
     TSX                   3,474    2,767   15.9%   21,157   20,188    4.2%
     RL                      532      558  -12.0%    3,191    4,040  -21.5%
     MDX *                 3,477    4,949  -35.1%   28,039   31,976  -12.8%
     RDX *                 1,384    1,383   -7.6%   10,712   13,666  -22.1%
  Selling Days                26       24              179      178
     * Honda and Acura vehicles are made of domestic and global sourced
       parts.
    ** Daily Selling Rate

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