Audi Announces 2009 MY Pricing for the All-New A4 Sedan and Avant Models

HERNDON, Va., Aug. 1, 2008 -- Audi of America today released pricing for two of its newest entries, the 2009 model year Audi A4 sedan and A4 Avant. Manufacturer's Suggested Retail Price for the A4 sedan will start at $32,700, while MSRP for the A4 Avant will start at $34,500.

"The combination of efficiency, power, performance and design make the A4 the new segment standard," said Johan de Nysschen, executive vice president, Audi of America. "These are all-new models with added standard features versus the previous generation. And the A4, when equipped with the all-new 2.0 TFSI engine and quattro all-wheel-drive system, delivers better fuel economy and acceleration than the key competitors in this segment."

Audi will begin delivery of customer orders in September 2008, but de Nysschen said that some dealers will have vehicles available for consumer test drives as early as the week of August 10th.

Blake Strong, dealer principal of Strong Audi in Salt Lake City and Audi dealer council chairman, noted that dealers have seen considerable interest in the coming A4 launch.

"I started getting calls early this year," said Strong, "especially after the A4 hit the auto show circuit and photos started to appear. Consumer interest increased as fuel prices rose. The new 2.0 TFSI is a great engine. Add the new engine to the beautiful design and incredible vehicle technology and I feel that this is the perfect car for the time."

The Audi A4 sedan can be equipped with either the all-new 2.0 TFSI 4-cylinder engine or the 3.2 FSI V6 engine. The 2.0 TFSI engine can be configured for front-wheel drive or with Audi's quattro all-wheel-drive system. The 3.2 FSI is offered exclusively in the sedan and with the quattro all-wheel-drive system and a 6-speed Tiptronic transmission. The A4 Avant will be equipped with the 2.0 TFSI engine and the quattro all-wheel-drive system.

New for 2009, the 2.0 TFSI engine features more horsepower (211 hp) and significantly more torque (258 lb.-ft.) than the engine it replaces. Rated at 21 miles per gallon city and 27 mpg highway, the 2.0 TFSI engine delivers better fuel economy, and when compared to the all-wheel-drive versions, better 0-to-60 miles per hour acceleration than the key German and Asian competitors in the segment.

Audi of America offers a full line of German-engineered luxury vehicles, including the Audi A4. This eighth-generation A4 made its global debut at the Frankfurt Motor Show in September 2007 and its North American debut at the North American International Auto Show (Detroit) in January 2008. During 2007, Audi sold 322,517 A4 models globally, and 45,411 in the United States (nearly 50 percent of all Audi vehicles sold in the U.S.).