NBC4 Launches NBC Washington Traffic Cam

Mobile Application Helps Commuters Plan Ahead With Access to Live Roadside Cameras and Provides Valuable Real-Time Traffic Information

WASHINGTON, DC - July 14, 2008: NBC4 has partnered with 3rd Dimension, Inc. to launch today NBC Washington Traffic Cam, a free service* for mobile phone users providing live, up-to-the-second traffic video and information for Washington, D.C.; Northern Virginia; and suburban Maryland.

NBC Washington Traffic Cam is designed to help millions of daily commuters view traffic tie-ups on their mobile devices before beginning their commutes. With access to a network of 450+ live roadside cameras, the service can help data-enabled cell phone users plan their commutes more carefully and avoid gridlock areas. This advertising-supported service is powered by Mobileyes software from 3rd Dimension.

"Washington area traffic is consistently ranked among the worst in the nation," said Michael Jack, president and general manager of NBC4. "We're pleased to provide this useful service to help our viewers save time and ease frustration while they're on the road."

To download the application, commuters should click on the NBC Washington Traffic Cam link at www.NBC4.com or by calling 1-877-NBC-DC03 (877-622-3203). A text message is then sent to the user, who can click on the link to download and install the application.

Once installed, users can view more than 450 roadside traffic camera displays that are operated by the Maryland State Highway Administration, the Virginia Department of Transportation, Montgomery County (MD) Department of Transportation, City of Fairfax (VA) Department of Public Works and the D.C. Department of Transportation in association with TrafficLand, Inc.

Selecting cameras is simple and user-friendly. Freeways, highways and city streets of interest are available with full motion video or up-to-the-second still photos. As an added bonus, favorite routes can be stored and accessed quickly with a push of a single button.

"Mobile phones are everywhere and have become an indispensable tool in our personal and professional lives," said Eric Joseph, president, 3rd Dimension. "Washington Traffic Cam, built on the Mobileyes software platform, puts a simple to use, on-demand traffic advisory service in the palm of your hand."

The NBC Washington Traffic Cam application is compatible with data enabled phones on the Sprint, Verizon Wireless, AT&T and T-Mobile networks, and includes popular smartphones such as the BlackBerry, Palm Treo and the Motorola Q.

About 3rd Dimension, Inc.:
3rd Dimension (www.3rdDimensionTech.com) is a mobile marketing and application company that has created and distributes Mobileyes, an innovative, real-time video content delivery platform for consumers via their mobile devices. Its applications are designed to attract targeted audience making its solutions attractive to advertisers and marketers.