2008 British Motor Show Begins in 10 Days - The Auto Channel Will Be There with Exclusive Press Pass Coverage


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AUTO CENTRAL - July 13, 2008: This year TheAutoChannel.com will have its biggest presence ever at the British International Motor Show, with TACH teams from Europe and the U.S. in attendance.

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Although the British show has never been considered as important as the Paris or Franfurt shows, the British expo never fails to unveil some significant new products and technologies. And since the show has been relocated to London it has been taking on a bigger role in terms of OEM marketing strategy. Alfa Romeo, Morgan and Subaru. The Auto Channel will be presenting extensive text coverage of each individual event plus more complete video coverage of the press conferences than any other media outlet.

Some of the world’s rarest, most iconic and most exquisitely styled cars from the past 50 years – worth in excess of 10 million – will be on display in the Heritage Enclosure at this month’s British International Motor Show, sponsored by Zurich Connect.

More than 40 cars will be showcased in the stunning outdoor Enclosure at ExCeL London for the duration of the Motor Show. Five decades will be represented – from a 1960s Aston Martin DB4 and a Honda NSX once driven by motor racing legend Ayrton Senna, through to a 205mph Ford GT supercar.

Visitors to the Heritage Enclosure will be treated to the sights, sounds and smells of a half-century of motoring history as the cars will be fired up and driven around a special parade circuit, four times a day. Access to the Heritage Enclosure and Parade will be free as part of the regular Motor Show ticket.

“The diverse range of beautiful cars in the Heritage Enclosure fits perfectly with our aim of presenting a celebration of motoring at this year’s Motor Show,” enthused Kirsty Perkinson, the event’s Marketing Director. “Whether it is 200mph supercars from the last few years like the Ferrari Enzo and Mercedes SLR McLaren, or classic supercars from years gone by, such as the Jaguar XJ220 and Porsche 911 RS, there will be something to excite every car enthusiast in the Heritage Enclosure.”

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