Mum's the Word! Fiat Launches New Panda Mamy

BERKSHIRE,UK- July 04, 2008: A new limited edition version of one of Fiat’s most popular models has just gone on sale, and it’s aimed at a very specific audience – young mothers.

Called the Fiat Panda Mamy, the car has been subtly worked on to increase its appeal to both mother and child (or children), building on the Panda’s already well-proven strengths of manoeuvrability, economy, ease of parking and general practicality.

Based on the 1.2-litre Panda Dynamic, the new Panda Mamy comes with a host of useful and novel equipment, while introducing a softer, more emotional impact through the use of specific colours and materials.

Air-conditioning, Bluetooth hands-free phone compatibility, a 50/50 split and sliding rear seat with ISOFIX attachments, and a height adjustable driver seat all feature in the Panda Mamy. And, as with all Panda models, a radio/CD/MP3 player, ABS anti-lock brakes, two front airbags and remote central locking are also all standard.

The car gets a second internal rear-view mirror for viewing any children on the rear seat, bag hooks in the boot, trendy new front seat covers with pockets at the back, washable front and rear seat upholstery, orange air-vent surrounds and special carpet mats with a high grip mat in the boot.

Available in two new exterior colours, aubergine and orange (as well as the existing black and grey) the body-colouring is extended to the door handles, door mirrors and boot handle. Unique Mamy logos also feature under each of the front wing indicators.

With more than £1,000 worth of extra equipment, the Panda Mamy represents excellent value for money at £8,200. It costs £5 less than the Panda Dynamic Aircon model – yet comes with all the Mamy features.

“The Panda remains one of the strongest products in the Fiat range and I am delighted we have introduced this Mamy special series,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “It is aimed specifically at young mothers and I am sure it will soon become part of the family for households all over the UK.”