Vehicle Tracking Firm GuidePoint Systems Names Richard Zeichner VP of Sales

Ford Motor Co., Visteon veteran to help GPS develop automotive aftermarket channel

GRAND RAPIDS, Mich., May 30 -- GuidePoint Systems, a leading national supplier of GPS-based stolen vehicle recovery services, today announced automotive aftermarket veteran Richard J. Zeichner as its new Vice President of Sales.

The Pontiac, Mich.-based telematics company said Zeichner will lead its efforts to expand sales in the automotive aftermarket. Zeichner brings nearly 20 years experience in sales and marketing, management, strategic planning and business development in the automotive industry. He joined Guidepoint from Atlanta-based Numerex Corp., following nearly a decade at Ford Motor Co. and Visteon Corp.

"Rich is a key addition to the Guidepoint team," said Rand Mueller, chief executive officer and co-founder. "His knowledge of 'what works' for new car dealers, F&I professionals and automotive expediters should be a boon for our existing business partners as well as others interested in the unique profit opportunity in the stolen vehicle recovery, driver safety and fleet management categories."

Sold through more than 1,500 new and pre-owned dealerships nationwide, Guidepoint integrates GPS, advanced wireless technology, the Web and 24/7/365 response centers to deliver a variety of services to vehicle owners and fleet managers. Rated the #1 stolen vehicle tracking solution in 2007 by international research firm Frost & Sullivan, Guidepoint also offers a variety of driver safety, convenience, fleet management and vehicle tracking services.

About GuidePoint Systems

GPSi develops and markets telematics solutions for the automotive and powersports markets. Based in Pontiac, Michigan, GPSi draws on more than three decades of experience supplying mobile electronics to the automotive aftermarket, as well as 15 years experience in vehicle tracking. The Company's Guidepoint(TM) telematics service, which is available through leading auto dealers in the United States and Mexico, lets drivers access a range of safety, security and convenience options including 24/7 vehicle tracking, emergency dispatch, towing and more.