The Auto Channel
The Largest Independent Automotive Information Resource
Official Website of the New Car Buyer

PHOTO (select to view enlarged photo)

Ed Larocque Keynote Speech - EXCLUSIVE VIDEO


PHOTO (select to view enlarged photo)

Ed La Rocque, National Small Car Marketing Manager for Toyota Motor Sales, U.S.A., Inc.
Mr. La Rocque is responsible for coordination of Prius and Small Passenger Car launch and marketing activities. He joined Toyota in 1986 and worked in the Cincinnati and San Francisco regions until 1999. Mr. La Rocque later served as National Alternative Fuel Vehicle Sales Manager and National Franchise Affairs Manager and has participated in the Toyota International Marketing Program in Japan.


Click PLAY to watch the video

CLICK HERE to Return to AFVi Menu Page.