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Ed Larocque Keynote Speech - EXCLUSIVE VIDEO

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Ed La Rocque, National Small Car Marketing Manager for Toyota Motor Sales, U.S.A., Inc.
Mr. La Rocque is responsible for coordination of Prius and Small Passenger Car launch and marketing activities. He joined Toyota in 1986 and worked in the Cincinnati and San Francisco regions until 1999. Mr. La Rocque later served as National Alternative Fuel Vehicle Sales Manager and National Franchise Affairs Manager and has participated in the Toyota International Marketing Program in Japan.

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